2 thoughts on “I want to open a small jewelry shop, what do I need to pay attention to”
Alison
First, the store is clean and tidy If the impression of building a good impression, you need to ensure the cleanliness of the store. Clean the store regularly. Do not leave dust on the window, shelves, infrastructure, etc., and the products must also be checked to make the entire shop clean and clean at the best state. . The display of the display is orderly The product chaos, mixed styles, and only pursuing maximization in quantity will make consumers feel messy. Consumers pay attention to experience, and the messy display will make them discouraged. Scientific display can greatly enhance the customer's sense of experience and make their own stores have a good competitive advantage. . Balanced product price In determining the price of the product, it is necessary to meet their consumption level, formulate a reasonable price range, and balance product profits. Like 10 yuan products can be available, the products of 11-30 yuan are reduced accordingly, because their profits are higher. In order to meet the high -level needs of consumers, you can enter some products of more than 30 yuan.
There are secrets in the selection of small jewelry stores 1. Opening a small jewelry store with large traffic: the bustling streets, downtown areas, and public stations can be considered. 2. With the help of well -known stores: As long as it is a place where female consumers often come out, such as the popular shopping malls, clothing cities, women's specialty stores, etc. 3. Use the "tie" effect: If the product has obvious advantages in the product store, the items are more distinctive, and the competitive strength is strong, then the location can be considered in a relatively concentrated place like "Jewelry Street". 4. Select the "low density" area: If the product characteristics of the jewelry shop are not obvious or the experience of operation is not rich enough, it may avoid the competition of the opponent and choose the place where the jewelry store "low density" covers.
The principle of decoration of the small jewelry shop It jewelry consumers still have a subconscious choice for jewelry shops. Many consumers say that the first impression of the store is important. The unique and interesting shop will definitely attract more favors. 1. Inside the store: To reflect the feminine feeling, create a feminine and delicate atmosphere, it is best to have lights and music. 2. Outside the store: eye -catching, strong visual impact, and temptation, let consumers look at it at first glance. 3. Store name: novel, close to consumers, combined with the overall decoration style. Cost estimation cost estimation: investing about 40,000 yuan for the decoration of the pavement and the purchase of related equipment; the rent of about 30,000 yuan for 4 months (quarterly pay for one month deposit); In the first time, it was paved; in addition, it was used for miscellaneous fees such as clerk salary and promotion; the remaining 30,000 yuan was used for circulation.
The purchase management of small jewelry stores For jewelry stores, the following issues should be considered: 1. Purchase cycle: Small jewelry is a fast -updated small item, so buying The cycle is relatively short. Consider purchases once a day or the next day, at least once a week of purchase. 2. Investment volume: depends on the strength of funds and sales. 3. Purchase channels: Large -scale wholesalers, wholesale market accessories in Guangdong, Zhejiang and other places are relatively abundant; some can also be purchased directly from the manufacturer, and some salespersons take the initiative to sell. 4. On purchase, how can we fully meet the needs of customers? First of all, to allow buyers with market experience to purchase, they are more accurate to the overall feeling of the jewelry market and the grasp of consumers' preferences. Secondly, we must often visit the decorations The wholesale market to understand the market movement. Third, at the time of business, the salesperson should communicate with consumers frequently and timely feedback the customer's needs. Finally, we need to look at newspapers, magazines, TV shows, etc.
First, the store is clean and tidy
If the impression of building a good impression, you need to ensure the cleanliness of the store. Clean the store regularly. Do not leave dust on the window, shelves, infrastructure, etc., and the products must also be checked to make the entire shop clean and clean at the best state.
. The display of the display is orderly
The product chaos, mixed styles, and only pursuing maximization in quantity will make consumers feel messy. Consumers pay attention to experience, and the messy display will make them discouraged. Scientific display can greatly enhance the customer's sense of experience and make their own stores have a good competitive advantage.
. Balanced product price
In determining the price of the product, it is necessary to meet their consumption level, formulate a reasonable price range, and balance product profits. Like 10 yuan products can be available, the products of 11-30 yuan are reduced accordingly, because their profits are higher. In order to meet the high -level needs of consumers, you can enter some products of more than 30 yuan.
There are secrets in the selection of small jewelry stores
1. Opening a small jewelry store with large traffic: the bustling streets, downtown areas, and public stations can be considered.
2. With the help of well -known stores: As long as it is a place where female consumers often come out, such as the popular shopping malls, clothing cities, women's specialty stores, etc.
3. Use the "tie" effect: If the product has obvious advantages in the product store, the items are more distinctive, and the competitive strength is strong, then the location can be considered in a relatively concentrated place like "Jewelry Street".
4. Select the "low density" area: If the product characteristics of the jewelry shop are not obvious or the experience of operation is not rich enough, it may avoid the competition of the opponent and choose the place where the jewelry store "low density" covers.
The principle of decoration of the small jewelry shop
It jewelry consumers still have a subconscious choice for jewelry shops. Many consumers say that the first impression of the store is important. The unique and interesting shop will definitely attract more favors.
1. Inside the store: To reflect the feminine feeling, create a feminine and delicate atmosphere, it is best to have lights and music.
2. Outside the store: eye -catching, strong visual impact, and temptation, let consumers look at it at first glance.
3. Store name: novel, close to consumers, combined with the overall decoration style. Cost estimation cost estimation: investing about 40,000 yuan for the decoration of the pavement and the purchase of related equipment; the rent of about 30,000 yuan for 4 months (quarterly pay for one month deposit); In the first time, it was paved; in addition, it was used for miscellaneous fees such as clerk salary and promotion; the remaining 30,000 yuan was used for circulation.
The purchase management of small jewelry stores
For jewelry stores, the following issues should be considered:
1. Purchase cycle: Small jewelry is a fast -updated small item, so buying The cycle is relatively short. Consider purchases once a day or the next day, at least once a week of purchase.
2. Investment volume: depends on the strength of funds and sales.
3. Purchase channels: Large -scale wholesalers, wholesale market accessories in Guangdong, Zhejiang and other places are relatively abundant; some can also be purchased directly from the manufacturer, and some salespersons take the initiative to sell.
4.
On purchase, how can we fully meet the needs of customers? First of all, to allow buyers with market experience to purchase, they are more accurate to the overall feeling of the jewelry market and the grasp of consumers' preferences. Secondly, we must often visit the decorations
The wholesale market to understand the market movement. Third, at the time of business, the salesperson should communicate with consumers frequently and timely feedback the customer's needs. Finally, we need to look at newspapers, magazines, TV shows, etc.