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handmade native american jewelry wholesale College Student Computer Entrepreneurship Plan 1
1. Summary
1.1 Project description
In the current society, the Internet has become "indispensable or" indispensable in human life " For the lack of "life partners, e -commerce is gradually becoming the most fashionable consumption way of Chinese people. Many people think that e -commerce is just online shopping. This is incomplete perception. In the near future, all consumer activities can be completed with the help of Internet platforms. The current main model of e -commerce is online retail. With the widespread application of offline business models, the opportunity to take e -commerce express in the traditional service industry.
The offline business model, also known as online to offline. The O2O model refers to the operation activities of traditional service companies to online, using the Internet platform to develop marketing promotion, so that online will become merchants from merchants Service front desk. The benefits of the O2O model are that the order is generated online, and each transaction can be tracked, and the promotion effect is highly transparent. Let consumers choose their favorite services online and then enjoy the service offline. Our operating projects are the intermediate business of vertical fields, which are specifically for the banquet reservation of catering companies. The operating goals include the following two points:
A) Provide consumers with convenient and fast banquet booking services.
b) Provide Internet marketing platforms for catering companies to help catering companies expand brand awareness and allow them to gain greater development space.
1.2 Product description
I we will realize the business of O2O mode banquet booking through its website "*** ()" [under construction]. Yijia cuisine positioning the living e -commerce service platform, using fast banquet booking services and a certain amount of discounts to attract consumers.
la Catering companies have their own theme pages in "***". The pages have a banquet package price, and the number of banquets, banquet date and time selection.
L "***" will establish a background system with the networking of catering companies. When consumers generate orders on the website, the order will be sent to catering companies simultaneously.
la In view of a large service transaction, the reservation requires consumers to provide real and effective identity information and contact methods.
la In order to prevent malicious behaviors, consumers need to confirm at the store within 36 hours after the reservation is successful. After the consumer arrives at the store to confirm, the catering company will return the confirmed order to customers who fail to confirm the store within the specified time, and the system will automatically cancel the order.
la In order to ensure that the catering company has plenty of preparation time, the website only accepts orders after one week. After consumers enjoy the services in the order, "***" will make catering companies rebate according to the amount in the order in accordance with the amount in the order.
1.3 Market analysis
"***" belongs to the traditional hotel catering industry e -commerce. Banquets are used as a common celebration method in daily life (such as: wedding banquet, life, life Banquet, No. 1 Banquet, Birthday Banquet, etc.) has a huge market size and good consumption habits. Taking Wuhan as an example, some surveys showed that the consumption of catering in 2010 in 2010 reached 30 billion, of which various banquet consumption accounted for 21%. Such a strong market conditions created broad growth and development for "***" space.
1.4 Competitive analysis
The catering industry is a traditional industry, mature in the market, and the O2O model banquet reservation service launched by "***" is still the first in China. "***" will actively achieve the following points:
A) Integrity operation and explore business development models.
b) a benchmark in the field of Internet e -commerce living platform.
c) Establish brand reputation and good market reputation.
d) perfecting technology, do a good job of "user experience"
"***" try to accumulate rich industry experience and good market foundation before potential competitors enter the industry, In order to establish a leading advantage in this field, and effectively bring benefits to catering companies, Yingchuang's "open and win -win" cooperation atmosphere.
2. The significance and necessity of the project
. The significance of the project
1. Provide consumers with convenient banquet booking services, click The mouse to complete the banquet reservation that it will be completed in the past.
. The introduction of traditional catering companies into the innovation of e -commerce platforms is the future development trend.
3. The vast Internet is the main channel for future marketing, and it has the characteristics of accurate marketing positioning, low cost, and large promotion scope. It provides good opportunities for catering companies to get out of the country and develop and expand.
4. The characteristics of the O2O model are suitable for catering companies. Go online to solicit consumers and enable enterprises to grasp the initiative, rather than the traditional "door -to -door waiting for customers".
2.2 The necessity of the project
1: Solving consumer demand through a "***" market survey. During the previous banquet booking process, customers often run back and forth in each each Between the restaurants, more than the environment and price; the hotel that may also be like the time period where the consumer wants to book is full. "***" insight into consumer needs and uses the Internet platform to solve this demand.
2: To broaden business channels for catering companies, use this platform to attract consumers with online marketing, compared with traditional channel promotion costs and better results.
3: To expand the brand awareness for catering companies, "***" will also promote the catering companies on the website through online marketing methods, and give full play to the advantages of the Internet's unrestricted restrictions, give it to the advantages of time and regional restrictions, give it to the advantages of time and regional restrictions. Catering companies bring higher market share.
3. Project target plan and market analysis
3.1 project target planning
The early target is to provide support for website preparations, pioneering catering enterprise cooperation Fang, collect all kinds of relevant data required, complete the design and construction of the website module, and complete the development and testing of the background system and the construction of the database in the middle. In the later period, integration and testing according to the overall design of the website.
3.2 plan arrangement
l the first stage, the preparation phase -February 2011 (completed)
L pre -preparatory stage Purchase of supplies.
L second phase, data and market research and analysis of basic data — February 2011 -April 2011 (completed)
L. The problem, and in -depth excavation and solution to the problem, at the same time, the collection of catering company partners and corresponding basic data.
L third stage, software development and hardware platform design — April 2011 -May 2011 (in progress)
la This stage includes the summary design and design of the background system and At the same time, the technicians design and construction of the website module, and connect the background system to the background system for functional testing.
L fourth stage, website trial operation and maintenance — May 2011
la This stage is planned to enter the trial operation phase from May 2011, through the actual situation through the actual situation The operational verification system can be solved in time to find problems.
The supplement: Each stage can be appropriately adjusted according to the actual situation.
3.3 Market analysis
L Customer Analysis: "***" provided by the service people with banquet needs, mainly people aged 25-55, home, home The child was admitted to the university, and there was a banquet in the university. The newlywed couple had a wedding banquet, and the old man in the family had a birthday banquet. "***" will launch different marketing offensives for consumers' characteristics to win the "***" reservation banquet with the trust of consumers.
la market prospect analysis: Take Wuhan as an example, the city's consumption expenditure in catering in 2010 reached 30 billion, of which various banquets accounted for 21%of consumption ratios. The huge market size is our potential market, and e -commerce will penetrate all aspects of life in the next three to five years. The existing B2C and C2C thresholds are quite high. In the opportunity of economic development, the e -commerce service industry will occupy a larger proportion in future life.
4. Competitive analysis
4.1 competitive advantage
"***" is still the first attempt in the banquet booking service field, "* ** "will actively explore the new model of the Internet service industry, provide consumers with convenient and thoughtful services, while using marketing methods to expand the popularity of the" *** "brand, deepen the cooperative relationship with catering company partners to ensure that" *** "can be capable Survive and use humanized management to create a team with the same value orientation to do their best to make their own products, truly solve the needs of consumers, and allow consumers to experience "the Internet drives life and life is more exciting because of the Internet."
4.2 Ramer analysis
The service model of "***" will inevitably cause a lot of replication. Both independent entrepreneurs and Internet oligarchs may have a cup. "***" adhering to the principles of fairness, openness, and justice, and welcome the entry of Internet practitioners to enter the e -commerce service industry. The industry is healthy and rapid.
5. Overall strategy
"***" will use banquet booking as the core revenue business, expand the product line at the right time, the goal is to create the "user experience" the most Jia's e -commerce service website.
5.1 Development Strategy
The initial use of Wuhan City as a pilot to carry out business, explore its own unique service qualities and business processes, and expand 1-2 cities development exploration information information Integrated business model. The large -scale expansion in the mid -term is mainly based on first -tier cities such as Beijing, Shanghai, Guangzhou, and coastal cities in the eastern coastal coastal cities. In the end, it covers business to most cities across the country and transplant mobile Internet platforms, so that consumers can enjoy a convenient and relaxed life brought by "***" at any time.
6. Corporate culture
"***" adheres to the concept of using "the Internet to drive life, life is more exciting because the Internet", with innovation, uniqueness, and enterprising as a corporate culture Create a first -class execution team to establish consistent values orientation. To the greatest extent, provide consumers with high -quality services and open up new business channels for upstream merchants.
7. Financial management system
L fundraising management
L operation funds management
L profit distribution management
"***" has established a complete financial system according to its own business needs, so that the capital ownership is clear, the financial relationship is clear and compliance with the legal person governance structure
8.1 organizational structure r r
L technology department: daily website data update, maintenance and optimization website structure, development of corresponding systems, new products research and development, mobile terminal products research and development and maintenance updates.
la Finance Department: Strengthen internal financial management and establish and improve internal financial systems.
L Marketing Department: Pioneering partners, analyzing market data, and providing data support for strategic decision -making.
L Marketing Department: Propaganda planning, design marketing strategies, customer service feedback.
la Administrative Human Resources Department: Strengthen incentive solutions such as internal employee management, design salary, benefits and other incentives.
9. Risk analysis
9.1 Entrepreneurship environmental risk analysis
The Internet of ten years of science and technology prosperity, the Internet is profound It affects life and makes life more convenient and more fun. In the next five years, most of the resources of the Internet will be in the hands of several large portals or platforms. In the rapidly changing shopping mall environment, *** will strive to achieve a platform that covers most of life service consumption projects through the e -commerce service industry in order to so as to be so on. Survive in the next wave of Internet changes.
"***" at the banquet booking business currently has no direct competitors, but several major Internet giants have layout in catering reservation, Baidu, Taobao, Tencent, including Ctrip in the vertical field of tourism. It is believed that there will be a public comment, pull hands, and online companies such as the street will also move. "***" feels full of sense of crisis, hoping to get the market recognition through its own efforts to survive.
9.2 project mode risk analysis
In initial stages of project implementation, consumers' strangeness of O2O model will cause less viewing of the initial stage website; consumer acceptance ability Slow situation. *** will actively carry out online and offline publicity and promotion, and start marketing activities to allow consumers to get a good "user experience" to choose "***".
9. Analysis of human resource risk
The core management of the O2O mode is the management of offline teams, management of upstream merchants, *** is actively inviting various channels to invite some channels for invitation to have any channels for invitation. The bile entrepreneurs joined, hoping to build "***" through the team's joint efforts and survive.
9.4 The risk analysis of upstream merchants
"***" is a middleman in the vertical field. If there is no cooperation support for upstream catering companies, *** will not be available. In the initial contact, catering companies expressed their willingness to cooperate, but there were differences in the specific division. *** will actively communicate and give concessions to promote cooperation with catering companies. Let the business go online as soon as possible to facilitate consumers.
9.5 Risk of regional and consumption habits
"***" team is in Wuhan Donghu High -tech Zone, and can only start entrepreneurship at the bottom. However, in the early market survey of the team, it seems that the e -commerce consumption habits of Wuhan people are not as good as first -tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, which has also brought us great challenges. How to enable consumers in different regions to accept "***" is a problem that we have to solve. We will actively analyze the market and use targeted marketing methods to mobilize the e -commerce consumption concept of Wuhan people.
10. Profit analysis
10.1 profit model
"***" is free to open for consumers, "* The source of revenue of "**" is the reinstate of the upstream catering company and the rental of the website advertising position. At present, in the initial contact with catering companies, "***" is planned to redeem the transaction amount 5%-8%of the transaction amount (eventually the signing of the cooperation agreement).
10.2 revenue target
"***" will be launched in Wuhan's city station at the end of May. We hope to reach 100,000 revenue targets at the end of the year at the end of the year
11. Team profile
11.1 Company profile
n "** ** *"The team members are classmates of the student days, working together for dreams. The team completed the company's registration and related procedures in early March 2011. The full name of the registered company is: Wuhan Yica Network Technology Co., Ltd.. The registered capital is 30,000 yuan. The company's legal representative is Tianyuan.
The members of the team decided to withdraw from the project for personal reasons, and there were three left left.
11.2 Team Introduction
Tianyuan: Project sponsor, team leader. Study in a university in Wuhan, a bachelor's degree in e -commerce, is about to graduate. The development of "***" has always emphasized the concept of "integrity can survive".
The is humble and honest, active in thinking, the overall view, team coordination ability, calmness in the event, has their own insights on things, loves the Internet industry, and hopes to establish an influential cause. He is not a graduate of a prestigious school, has no experience in studying abroad, and has no rich industry experience, but you have seen such entrepreneurial opportunities and eager to achieve your own life goals through entrepreneurship. I founded a website for online shopping in the university town in the sophomore semester, purchased fruit through the website, and then delivered to the door of the bedroom. Fruit, the website has become a place for publicity, the website closed after three months. There are three reasons for the closure:
1. The original intention of the design is deviated, and the effect of the website is not exerted.
2. Riding a bicycle to delivery between two universities, which is very tired.
. The weather becomes hot and fruits should not be stored for a long time, causing "non -combat reduction".
The college student computer entrepreneurial plan book 2
. Market demand
With the development and globalization of electronic information, online games use computer information Based on, as an emerging Chaoyang industry, it quickly prevails worldwide. In 2008, China's online game market share has exceeded 20 billion, and it has continued to maintain an increase of more than 20 minutes. The potential of the Chinese game market is huge. China's huge online user base is the main condition for the rapid development of online games.
The various online games, especially large online games such as "Warcraft" and "CF", are inseparable from game equipment, game props, etc., and often these props require a certain amount of currency to buy to buy to buy For most of the virtual currency players of these networks, they do not have enough time and energy to obtain, so they are more inclined to buy items in the game with currency, so virtual currencies in the network have their value in sense.
In order to meet the market's demand for rich games, our company develops into a trusted virtual currency dealer in the minds of players with credibility first and fast service. And strive to develop the company into a leading company in domestic online game currency transactions, leading the Chinese network industry to the international market.
. Introduction to the company
1. Company profile
XXX is an Internet company that serves the majority of online games. Relying on, with professional technology and services and the reputation of the company's supremacy, it provides players with various online game currencies. The company mainly acquires online game virtual currencies from each small and medium -sized workstation, and then provides players with a guaranteed and trustworthy cash Ruihuan online game virtual currency service. The business is mainly based on boutique online games such as "Warcraft", "CF", "EVA", etc., and also provide other non -main online games to facilitate players with different games.
2. Company management
Stankers: All shareholding plan. Management holds 60 %, and employees hold 40 %. Among them, employee shares provide measures such as giving off employee shares to incentives. In the future, the development will change its strategy based on the development and changes of the company and market demand.
Management department:
1], marketing department: mainly responsible for seizing various opportunities in the market, good at capturing dynamic information in the development direction of the online market, and. Analysis and the latest business developed by the market for marketing companies. Employees of the department need talents with flexible minds, strong analysis capabilities, and some marketing experience.
2], Foreign Department: It is mainly responsible for adjusting the harmonious relationship between the company and various online games, and negotiating with various online game workstations, and strives to acquire each game currency at the lowest cost. The company's company. The department requires personnel to have good eloquence, good mind, and certain good etiquette and temperament.
3], sales technology department: It is mainly responsible for communicating with consumers directly, understanding the dynamic information of consumer needs, and responsible for formulating network service procedures. This requires staff to have a certain game technical experience and professional computer technology, with good reputation and good service attitude.
4], decision -making department: It is mainly responsible for analyzing the relevant income of the company, and formulating the development policies of relevant companies in accordance with the market.
5], Finance Department: Responsible for the management of the company's financial, wage distribution, and capital turnover.
Where is the staff of which department, as workers who manage online games, they need to have a strong motivation, and have been exposed to two or more large online games and have a general grasp of the network industry. At the same time, in terms of professional ethics, we must keep their promises and follow the company's purpose.
. Fund operation
1. It is expected to attract investment amount
In order to achieve long -term stable business business goals, this project hopes to get 500 at the end of the year of XXXX. 10,000 yuan RMB venture capital. This includes early -stage running costs, market expansion, advertising, media activities and mobile funds.
2. Investment returns
In analysis of market demand, the company's sales target after normal operation can be achieved. Risk investment will gradually follow the agreed shares in accordance with the agreed shares. The distribution policy is divided into dividends. At the same time, at the end of XXXX, the two parties can negotiate in accordance with the share agreement transfer method, the risk investment profit exit, or through the shares repurchase, the company repurchase the venture capital of venture capital, and the risk investment profit exits.
. Business core
The company mainly serves customers with different characters and characters of different games and different characters. Customers order the order on our website and pay through the bank card or the gift vouchers sent by our company. After the money, the role of our company in the game will pay the virtual items ordered by the customer within the prescribed time.
5. Marketing strategy and plan
1. Establish a company webpage and advertise for the company's business. Because the company is an initial stage of a company, it is indispensable for advertising. Establish our company's webpage, players can directly buy game equipment from the company through the Internet.
. It is mainly for college students and Internet cafes near Beijing schools. These groups are the main population of online game amounts. Therefore, they must first sell their business to the company's success. And strive for some large Internet cafes of the alliance.
3. Expand the business outlets. Initially, the company is centered on various schools in Beijing. According to the relevant changes in the market and the company's revenue stability, the company will spread outward at the center of Beijing. It is mainly based on the spread of the Internet's popular area, which has gradually developed the company into a national major game virtual currency exchange service company and marching to foreign markets.
4. Strengthening marketing and publicity. On the basis of completing the marketing goals, we will increase marketing and publicity, and promote our company's service purpose and service reputation through professional media, local newspapers, radio, and network media, and enhance the company's popularity.
. market competition and risk
The best companies in this industry are IGE, but it believes that the current domestic market's profit margin is too low, so the goal is targeted, so the goals are targeted. Mainly designated abroad. Therefore, the current competitors are mainly small websites. However, because these suppliers are scattered, they are still in the form of workstations in small workshops. They are small in scale and low profits, and their reputation is not guaranteed. Players are willing to buy but not assured. We purchase network virtual currencies from small workstations at a certain price, and use the company's reputation as a guarantee to provide players with a trusted cash exchange network virtual currency service.
The operating risk:
1. Management risk: As a initial network service company, we know that we have some shortcomings in management. The current weak management is the biggest risk of our company in the early days. In particular, lack of talents in strategic planning, human resource management, and marketing management. To this end, the company decided to use a particular time of each year as a management training day. Carry out quality awareness of quality and employees, training of professional awareness of jobs, improve various management systems, improve incentive policies, and hire senior management talents to minimize management risks.
2. Credit risk: Maintaining the reputation of the company is an important purpose that the company's employees must obey.
but players may not believe at first. This requires us to promote the company's business through formal means, and at the same time require employees to have a good professional spirit when communicating with players.
. Insufficient supply risk: Because the company is based on online games, it is profitable by providing various game virtual currencies. The lack of information on the online game market and the insufficient currency of currencies from the game workstation will affect our company's unable to provide services to players normally or even damage the company's reputation.
. This is to which our company must actively negotiate the major domestic game workstations to expand the width of the supplier. At the same time, due to the flexibility of the online market, we must always pay attention to the development of the online market, which can effectively avoid and resolve Supply risk.
. The conclusion
The formulation of this plan is formulated to facilitate intentional investors to quickly understand the basic situation of our company. The details of financial planning and product marketing are not added. If you have the intention, our company can provide further in -depth information for both parties to negotiate business and cooperation. (1), university student innovation and entrepreneurial project business plan sample (five articles) (2), college student innovation and entrepreneurial project planning template (3) (3), college student entrepreneurial project plan sample text (4), university Graduate small cost entrepreneurial plan samples (five articles) (5) (5), essay model of college student entrepreneurship plan (4) (6), rural small cost entrepreneurial project plan samples (3) (7), college student small cost entrepreneurship entrepreneurial entrepreneurship Project planning sample (three articles) (8), college student entrepreneurial project plan model (four articles) (9), college student entrepreneurial project business plan sample (two articles) (10), college student entrepreneurial project plan template (four articles (four articles );