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artificial jewelry wholesale market It is necessary to sort out the existing Volkswagen B -class cars that are sold in China. The Santana currently on sale is the second -generation German Volkswagen B -class car. At that time, the overseas name was Santana; Passat, which was put into production in China in 1999, was the 5th generation of German Volkswagen B5, which is Passat B5. It is a model launched by the Shanghai Volkswagen on the basis of Passat's multiple changes; and the current Magotan, which is sold, is the 6th generation of German Volkswagen B6, which is Passat B6. Because the Shanghai Volkswagen lost Passat B6's production and sales right at that time, it retained Passat's Chinese brand name, so the Passat B6, which was put into production by FAW -Volkswagen in 2007, was named ‘Magotan’ s Magotan ’.
In Europe, the seventh -generation Passat has been put into production. When the Passat B7 debuted in October 2010, the Dr. and Doctoral Division of the Volkswagen brand responsible for technology research and development stated that "the seventh -generation Passat will be introduced by FAW -Volkswagen to produce. "Now we know that the seventh -generation Passat, which is about to be put into production by FAW -Volkswagen, is used to call" new Magotan "or" Passat B7 ", or a new Magotan B7L.
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The redesigned new Passat B7 through the redesign of the high -end models of the Volkswagen brand. The overall design language and temperament are similar to Phaeton. '. From the current news, the PASSAT B7 introduced by FAW -Volkswagen will be extended, which is also the origin of the name of ‘new Magotan B7L’.
The Shanghai Volkswagen introduced the Passat B5 in 1999. After 6 years of sales in the Chinese market, Shanghai Volkswagen launched Passat-collar-Lingyu based on the Passat B5 at the end of 2005. Both core technologies such as platforms and power assemblies remain unchanged. It is not difficult to analyze and think that after losing the production and sales right of Magotan Magotan (6th -generation Passat), the Shanghai Volkswagen showed concerns about the subsequent products of its B -class car.
At the same time, in mainland the United States on the other side of the ocean, stubborn Germans have noticed that no matter which generation of Passat models cannot break through in the huge North American market, it cannot be cheap Japanese medium -sized Japanese medium -sized medium -sized Japanese medium -sized medium -sized medium -sized medium -sized medium -sized medium -sized medium -sized medium -sized medium -sized medium -sized medium -sized medium -sized medium -sized medium -sized medium The car competes strongly. Data show that since the first batch of Passats in 1987, the entire United States has delivered more than 700,000 units from New York in the east to west, with an average of about 2,500 units a month. Compared with Accord Camry's 300,000/year shipments in North America, Volkswagen's traditional B -class car is obviously not suitable for American fat people who like to drive leisurely.
0 0 German Volkswagen, Volkswagen in the United States, Shanghai Volkswagen, and three parties. When FAW -Volkswagen announced on July 11, 2007, the price of Magotan was exactly a week. On July 18, 2007, Shanghai Volkswagen and German Volkswagen issued a joint statement: the two parties will focus on the development of a new B -class car, new products in the North American and Chinese markets. As a follow -up model of Shanghai Volkswagen Passat leader. The new medium -sized car development work code -named NMS was officially finalized. This is a new B -class car that is sold only to North America and the Chinese market, trying to control production costs and highlighting cost -effective advantages.
0 0 At the Detroit Automobile Show in early January this year, the North American Volkswagen has made its debut at NMS. According to the official news of Shanghai Volkswagen, NMS will be named the new Passat in China and chose the Shanghai Auto Show to officially launch the market. This is the origin of NMS and new Passat. In a sense, this is a strategic layout of Volkswagen in the global market. Among them, the Chinese market is the top priority.
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B of the "Sagitar" and "Octavia" in the market?
0 0 According to overseas media, the starting price of NMS in the United States may be around 20,000 US dollars (about 132,000 yuan). This price range is similar to the Accord Camry in the North American market. There is no doubt that it is more than $ thousands of dollars cheaper than the Passat B6 (Magotan Magotan) car that was previously sold in the United States. In continental Europe, Volkswagen in Germany also announced the price of a new generation of Passat B7, from the ordinary four -door version of 1,8470 pounds (about 195,000 yuan).
0 In fact, when the Passat B7 debuted in October 2010, the director doctors of the Volkswagen brand responsible for technical research and development stated that "the seventh -generation Passat will be introduced by FAW -Volkswagen to produce. The new intermediate vehicle NMS sold is different. "
0 0 industry veterans pointed out that in addition to the officially announced target user group positioning, the market positioning and configuration price of the two will also be distinguished. Magotan B7L focuses on German blood and high -end high -end configuration, and NMS will be more localized in terms of platforms, design, configuration, and cost (it is reported that the NMS is based on the PQ35 -based extended platform). This is actually consistent with the positioning of FAW -Volkswagen and Shanghai Volkswagen in the German Volkswagen Group. FAW Volkswagen is responsible for selling more authentic German models, while Shanghai Volkswagen produces more joint development products for the Chinese market.
0 0 According to reports, the final price of NMS will be lower than FAW -Volkswagen's upcoming domestic Magotan B7L, focusing on different market segments. In addition, in order to avoid the competition of the same brand's models, NMS will be the only Volkswagen brand medium -sized "new car" at this Shanghai Auto Show.
0 0 From the above analysis, it is not difficult to see. Like Sagitar Octavia's positioning in the domestic mid -to -high -end A -class car market, according to the arrangement of Volkswagen China, the NMS and the new Magotan B7L will also be created in China in China. The high -end B -class car market occupies two heavy -duty models that dominate the right to speak. However, the positioning of Shanghai Volkswagen NMS and FAW -Volkswagen's new Magotan B7L is slightly different from the main direction.
Plopes of B -class car opportunities
0 0 in the sedan A -class car market, Jetta Putang, Pokémon Langyi, Sagitar Octavia, Volkswagen's sales in China in 2010 exceeded 900,000 Essence In the mainstream B -class car market, Hao Rui Lingyu CC Magotan, Volkswagen's sales in China in 2010 were about 260,000. From a single car company, Volkswagen is still a winner. However, unlike the leaders of the three different market segments in A -class cars, Volkswagen has not formed a strong position in the China B -Class car market. Among the top 10 players in 2010, the transaction price of the Lingyu market with a sales volume of 130,000 units often has a discount of 20,000, and because of the gap between design, technology, platform, etc., in the eyes of the Germans, Lingyu cannot represent VW's strength. Essence
0 2011, New Passat, the Germans responsible for and controlled the 'Sino -American Mixed Breasts', will be released during the Shanghai Auto Show; the new Magotan B7L, which is strongly required by China to improve' luxury and comfort. 'The seventh-generation Volkswagen B-class car is expected to be officially put into production in Changchun in June to July; both of which will be to kill 10,000 clubs. Haorui Lingyu CC New Magotan B7L New Passat, at the end of this year, if the total monthly sales of these models are close to 40,000 units, please do not be surprised. One of the results.