1 thought on “What is the main body of Tencent's business model”
Jesse
Tencent's diversified services include: social and communication services QQ and WeChat/WeChat, social network platform QQ space, Tencent Game's QQ game platform, portal website Tencent.com, Tencent News client, and online video service Tencent video. What is the business model of Tencent today? I have compiled some Tencent's business model. If you are interested, you can read it!
Tence's business model Tence's "three -driving troiders" -The traditional Internet value -added business, mobile and telecommunications Value -added business and online advertising are recognized as a strong active force. Ma Huateng, chairman and CEO of Tencent's board of directors, said that the achievement of this achievement is mainly due to "Tencent has a strong defensive business model." He believes that in 2010, Tencent's stable business model will still be effective in play. effect.
This is independently developed
Morshicate: For Tencent, the current economic environment is a challenge and a big opportunity. Our users are relatively balanced, so in the face of this economic crisis, Tencent will have some advantages. Some sectors will develop faster, but some sectors will develop. There are several vertical sectors to treat differentiation, such as e -commerce, because there is a close connection with business, imports and exports, the influence will be greater in the short term. Of course, in the long run, the entire industry is very good.
Mado Hua Teng: In the past ten years, in terms of operating models, in addition to the traditional independent research and development and agency cooperation model of Chinese online game companies, Tencent is the earliest company to adopt a joint operation model, and in each of each, and in each of them The species model has achieved great success.
The transformation technology driver
"Manager": Tencent proposed that the future goal of corporate strategy will be converted from "mode drive" to "technical drive". The promoted "model innovation" no longer adapts to the development of the enterprise?
Mado: Tencent has basically been laid out in the past with various new businesses. The next growth point.
So in the long run, I think there is a ceiling of the profit model of Chinese Internet companies, and the next stage will definitely move towards "technical drive".
Culed mainstream influence
Mado: Tencent will hit the punch in three aspects of publicity, content and technology. In terms of publicity, the success of the torch's online transmission activities will be continued again during the Olympic Games, and the use of large events and large platforms will be perfectly combined to carry out World Expo marketing.
In content, Tencent's World Expo Channel will be newly revised to launch the most distinctive series of planning and the most influential interactive activities, allowing Tencent to 448 million active users and experience the World Expo around them. Technically, it is the challenge facing Tencent. Tencent's corporate culture In 1999, QQ was upgraded to BETA3 version, and the brand logo was designed. Later, the image of penguin was selected from the image of pigeons, penguins and other small animals designed by the company's artistic art. The penguin designed for the first time is black and white. In October, Tencent participated in the China International High -tech Achievement Fair, made QQ a little fat, and added a scarf. Later, Tencent found a professional design company on the basis of designing. The black scarf around the neck was changed to a bright red scarf, one eye was round, and the other eyes blinked. Sister Q also officially appeared.
On December 30, 2005, Tencent replaced the new brand logo, which constitutes the main body of the brand logo by the small penguin logo surrounded by green, yellow, and red trajectories. The eye -catching part reflects Tencent's "user value and demand as the core" brand connotation. The balloidal identification is centered on QQ and spreads into a continuous world of operation. Metropolitan shows that Tencent starts from the largest instant messaging community. With the development of user needs and the development of Internet applications, the business scope and operation areas have continued to expand; surrounding the main ball divergent The colored trajectory line emphasizes the meaning of continuously flowing and extending, and it is metaphorical to show that Tencent's continuous development of user value and needs as the core, and continuously meets the various needs of people's online life.
Te Tencent QQ penguin logo will not withdraw from the stage of the Internet. It will continue to assume the duty to meet user information transmission, sharing and communication. It will also convey the wonderful breath of Internet entertainment , Continue to bring joy to the majority of netizens. Tencent's business S social network business group (SNG)
QQ: the most used instant communication software in China, its service provider Tencent is China
The largest Internet communication application software service provider in the country has more than 1 billion registered users and more than 700 million active users.
TM: Tencent Messenger (referred to as TM) is the second -time instant messaging software carefully created by Tencent. For the design of the office environment, it focuses on the communication and connection between acquaintances. TM strengthen security measures, optimize performance, and more efficient and safe. The functions of TM electronic business cards, TM when stealth, visible to contacts, and TM anti -disturbance make the communication in the office easier and simple.
Tencent online education: April 23, 2014, Tencent launched a secondary domain name on Tencent Classroom page.
The second -level domain name of Tencent Classroom. This page has multiple functions such as curriculum classification, curriculum recommendation, institutional (teacher) settlement, curriculum transaction.
Tencent classroom page is online, which means that after the QQ group education has live broadcast tools and payment tools, its third component: Course trading platform has also been launched, and Tencent Online Education has achieved a closed loop. In addition, Tencent Class has not yet opened individuals.
Tencestong RTX: (Real Time Exchange) is an enterprise -level instant messaging platform launched by Tencent. Enterprise employees can easily find personnel who need to communicate through the organizational structure configured by the server, and adopt a wealth of communication to communicate in real time. Text messages, file transmission, direct voice sessions or videos meet the communication needs in different office environments.
Tencent computer housekeeper (computer housekeeper): It is a new product launched by Tencent in 2010. It is the latest computer security guards integrated by Tencent's original product -QQ doctor and QQ software management software Essence
QQ mailbox: It was launched in Tencent in 2002. It provides users with secure, stable, fast, and convenient email services for QQ whirlwind mailbox products. Email service. QQ mailboxes and QQ instant -time software have become the main way for Chinese Internet users to communicate online.
QQ whirlwind: Support multiple tasks at the same time, each task uses BT download, multi -address download, multi -threaded, breakpoint renewal, continuous scheduling of threads Rogue plug -in, completely free.
QQ dictionary: is a desktop dictionary software released by Tencent. The QQ dictionary provides a wealth of vocabulary with its refreshing interface and rich diamonds.
QQ pinyin input method: (qq Pinyin, QQ input method) is a Chinese pinyin input method developed by Tencent on November 20, 2007, running under the Microsoft Windows system.
QQ five pen input method: (qq five strokes) is a refreshing and powerful Five pen input method for Tencent after the QQ pinyin input method.
QQ browser: Tencent video it has a faster Internet access: smart mode switching without intervention, fast, compatible functions without delay, and more refreshing Internet online: the labels of the same website are divided into a group Don't worry about labeling too much too much.
QQ music: It is a player independently developed by Tencent to support online music and local music. It is the leading domestic genuine online digital music platform.
Tencent Video: QQLive is an interactive communication platform independently developed by Tencent. It is now renamed Tencent Video.
Tence in Tencent's search: Search mainly includes 16 products including web search, comprehensive search, picture search, music search, forum search, search bar, etc. Tencent Soso has merged with Sogou Sou.
Tencent Weibo: It has good visual effects in the UI. The mainstream UI interface and Twitter have similar visual effects with Tencent Weibo. According to screenshots of the internal test effect, Tencent Weibo will combine with Tencent QQ's client panel during the official launch operation, which will help users release and share Weibo records through the QQ client panel.
Ti wireless and fixed -network business: It mainly provides users with instant messaging and value -added services for QQ and mobile phones or other terminals. Mobile Tencent.com is the portal of Tencent's mobile network. Mobile QQ is the earliest and most influential wireless SMS service at present.
Ti mobile phone.
Super QQ: A mobile phone SMS category developed for Tencent, the product is positioned as a ⅵP service for mobile QQ. Because the number of smart machines is increasing, the privileges of QQ members include the privilege of super QQ, so the super QQ is about to withdraw from the market, and the original business will be transferred to QQ members.
Entertainment strike: Entertainment strike is the entertainment version of Tencent in 2006 to avoid industry risks. Above, some entertainment information functions were added.
Q coins (Q point): It is a virtual currency launched by Tencent. All the toll services of Tencent can be paid by Q coins (Q points). In addition, there is no specific difference between point Q and Q coins in detail, but only 10Q points = 1q coins.
QQ space: It is a new generation of multimedia personality space that is exclusive to the user's own, which is a brand new network lifestyle; The content is based on multimedia as the main form of expression.
QQ membership: It is a high -end value -added user of Tencent. By providing members with value -added services including mobile phones, clients, and networks, it also has discounts and rich offline activities.
QQ show: is the QQ virtual image design system. QQ users can choose the virtual clothing, jewelry, scenes and makeup plastic surgery of QQ show mall to dress up the virtual images displayed in services such as QQ, QQ chat room, Tencent community, QQ dating and other services.
QQ dating: is the largest leisure dating platform in China. The platform target user is a young fashion family with tens of millions of registered users, and the online volume exceeds 100,000. The website provides a powerful search function, which can accurately find their ideal objects.
Te e -commerce: Business is an integration service provided by Tencent for Internet users. It is an important business layout of Tencent's "online life" strategy in the field of e -commerce.
Tuku.com: It is a subsidiary of Tencent's e -commerce trading platform. The website was released on September 12, 2005, and it was officially operated on March 13, 2006. Paipai.com provides users with convenient and fast online transaction services, including online shopping and autonomous trading transactions. Because Tencent has invested in JD.com, and Paipai has been acquired by JD.com.
Cimbolism: It is China's leading online payment application and service platform launched by Tencent, and is committed to providing security, convenient and professional online payment services for Internet individuals and business users.
The advertising business: Tencent is the richest online living platform in China. It provides a comprehensive service model from instant messaging, information services, leisure games to e -commerce.
web QQ: It is an IM service based on the web browser. You can get basic IM services without downloading the client. It has the convenience of web products. Instruments, search, movies, music, games, Weibo, mailboxes, network disks, QQ maps, at the same time, it has maintained the operating habits of client software to the maximum.
QQ SMS: It is a plug -in launched by Tencent QQ, which is part of the QQ application box. You can send text messages during QQ chat. The latest update time is May 16, 2011.
web QQ enhanced version: new AIR client, allowing each webQQ user to swim on the desktop on the desktop.
The network application: only signing, game life, network hard disk, Tencent Weiyun, QQ stock, QQ SMS, mobile phone life, online shopping collection, my Tencent.com, Q and so on.
Tencent Real Estate: Tencent Online Real Estate Shenyang Station, Fushun Station, Anshan Station, Yingkou Station, Panjin Station, Jinzhou Station, Benxi Station, Dandong Station. Tencent Online Products Shenyang Station today, with its strong user base and brand influence, excellent online media operation experience, Tencent's "Character" Electronic Magazine Weekly Issue 16 (8 photos) and technical product research and development capabilities, create Shenyang -centered The most authoritative credibility and widespread social influence of the eight cities, using excellent media strength and attractive business capabilities to serve netizens in each city.
Electronic journal: Electronic Magazine "Character" Weekly is an electronic journal that mainly introduces celebrities as the theme of the theme of the stars.
WeChat: It is a mobile phone chat software that Tencent quickly sends voice text messages, videos, pictures and texts through the Internet on January 21, 2011, and supports multi -group chat software. Users can be richer in forms like text messages, MMS and other methods in form through WeChat.
QQ movie tickets: providing electronic ticket purchase services for nearly 600 star theaters nationwide as low as 40 % off QQ Three Kingdoms buying services and more than 1,800 theater movie information query services. At the same time, you can also get rich Film information, film reviews, etc. The provider of this application, the QQ movie ticket is Tencent's most influential online movie ticket ordering site.
Tencent News Client: Tencent news service based on the iPhone/iPod Touch platform, fast, objective and fair Chinese free application in Chinese. You can master the latest information, the most exciting visual pictures, the hottest topic of Tencent Weibo on the day, Tencent Ace column- "Topics today", and get a new mobile news experience.
The game
QQ game platform (QQ game): QQ game is Tencent launched a leisure game product in August 2003. It is a large global leisure game community platform.
Tencent's diversified services include: social and communication services QQ and WeChat/WeChat, social network platform QQ space, Tencent Game's QQ game platform, portal website Tencent.com, Tencent News client, and online video service Tencent video. What is the business model of Tencent today? I have compiled some Tencent's business model. If you are interested, you can read it!
Tence's business model
Tence's "three -driving troiders" -The traditional Internet value -added business, mobile and telecommunications Value -added business and online advertising are recognized as a strong active force. Ma Huateng, chairman and CEO of Tencent's board of directors, said that the achievement of this achievement is mainly due to "Tencent has a strong defensive business model." He believes that in 2010, Tencent's stable business model will still be effective in play. effect.
This is independently developed
Morshicate: For Tencent, the current economic environment is a challenge and a big opportunity. Our users are relatively balanced, so in the face of this economic crisis, Tencent will have some advantages. Some sectors will develop faster, but some sectors will develop. There are several vertical sectors to treat differentiation, such as e -commerce, because there is a close connection with business, imports and exports, the influence will be greater in the short term. Of course, in the long run, the entire industry is very good.
Mado Hua Teng: In the past ten years, in terms of operating models, in addition to the traditional independent research and development and agency cooperation model of Chinese online game companies, Tencent is the earliest company to adopt a joint operation model, and in each of each, and in each of them The species model has achieved great success.
The transformation technology driver
"Manager": Tencent proposed that the future goal of corporate strategy will be converted from "mode drive" to "technical drive". The promoted "model innovation" no longer adapts to the development of the enterprise?
Mado: Tencent has basically been laid out in the past with various new businesses. The next growth point.
So in the long run, I think there is a ceiling of the profit model of Chinese Internet companies, and the next stage will definitely move towards "technical drive".
Culed mainstream influence
Mado: Tencent will hit the punch in three aspects of publicity, content and technology. In terms of publicity, the success of the torch's online transmission activities will be continued again during the Olympic Games, and the use of large events and large platforms will be perfectly combined to carry out World Expo marketing.
In content, Tencent's World Expo Channel will be newly revised to launch the most distinctive series of planning and the most influential interactive activities, allowing Tencent to 448 million active users and experience the World Expo around them. Technically, it is the challenge facing Tencent.
Tencent's corporate culture
In 1999, QQ was upgraded to BETA3 version, and the brand logo was designed. Later, the image of penguin was selected from the image of pigeons, penguins and other small animals designed by the company's artistic art. The penguin designed for the first time is black and white. In October, Tencent participated in the China International High -tech Achievement Fair, made QQ a little fat, and added a scarf. Later, Tencent found a professional design company on the basis of designing. The black scarf around the neck was changed to a bright red scarf, one eye was round, and the other eyes blinked. Sister Q also officially appeared.
On December 30, 2005, Tencent replaced the new brand logo, which constitutes the main body of the brand logo by the small penguin logo surrounded by green, yellow, and red trajectories. The eye -catching part reflects Tencent's "user value and demand as the core" brand connotation. The balloidal identification is centered on QQ and spreads into a continuous world of operation. Metropolitan shows that Tencent starts from the largest instant messaging community. With the development of user needs and the development of Internet applications, the business scope and operation areas have continued to expand; surrounding the main ball divergent The colored trajectory line emphasizes the meaning of continuously flowing and extending, and it is metaphorical to show that Tencent's continuous development of user value and needs as the core, and continuously meets the various needs of people's online life.
Te Tencent QQ penguin logo will not withdraw from the stage of the Internet. It will continue to assume the duty to meet user information transmission, sharing and communication. It will also convey the wonderful breath of Internet entertainment , Continue to bring joy to the majority of netizens.
Tencent's business
S social network business group (SNG)
QQ: the most used instant communication software in China, its service provider Tencent is China
The largest Internet communication application software service provider in the country has more than 1 billion registered users and more than 700 million active users.
TM: Tencent Messenger (referred to as TM) is the second -time instant messaging software carefully created by Tencent. For the design of the office environment, it focuses on the communication and connection between acquaintances. TM strengthen security measures, optimize performance, and more efficient and safe. The functions of TM electronic business cards, TM when stealth, visible to contacts, and TM anti -disturbance make the communication in the office easier and simple.
Tencent online education: April 23, 2014, Tencent launched a secondary domain name on Tencent Classroom page.
The second -level domain name of Tencent Classroom. This page has multiple functions such as curriculum classification, curriculum recommendation, institutional (teacher) settlement, curriculum transaction.
Tencent classroom page is online, which means that after the QQ group education has live broadcast tools and payment tools, its third component: Course trading platform has also been launched, and Tencent Online Education has achieved a closed loop. In addition, Tencent Class has not yet opened individuals.
Tencestong RTX: (Real Time Exchange) is an enterprise -level instant messaging platform launched by Tencent. Enterprise employees can easily find personnel who need to communicate through the organizational structure configured by the server, and adopt a wealth of communication to communicate in real time. Text messages, file transmission, direct voice sessions or videos meet the communication needs in different office environments.
Tencent computer housekeeper (computer housekeeper): It is a new product launched by Tencent in 2010. It is the latest computer security guards integrated by Tencent's original product -QQ doctor and QQ software management software Essence
QQ mailbox: It was launched in Tencent in 2002. It provides users with secure, stable, fast, and convenient email services for QQ whirlwind mailbox products. Email service. QQ mailboxes and QQ instant -time software have become the main way for Chinese Internet users to communicate online.
QQ whirlwind: Support multiple tasks at the same time, each task uses BT download, multi -address download, multi -threaded, breakpoint renewal, continuous scheduling of threads Rogue plug -in, completely free.
QQ dictionary: is a desktop dictionary software released by Tencent. The QQ dictionary provides a wealth of vocabulary with its refreshing interface and rich diamonds.
QQ pinyin input method: (qq Pinyin, QQ input method) is a Chinese pinyin input method developed by Tencent on November 20, 2007, running under the Microsoft Windows system.
QQ five pen input method: (qq five strokes) is a refreshing and powerful Five pen input method for Tencent after the QQ pinyin input method.
QQ browser: Tencent video it has a faster Internet access: smart mode switching without intervention, fast, compatible functions without delay, and more refreshing Internet online: the labels of the same website are divided into a group Don't worry about labeling too much too much.
QQ music: It is a player independently developed by Tencent to support online music and local music. It is the leading domestic genuine online digital music platform.
Tencent Video: QQLive is an interactive communication platform independently developed by Tencent. It is now renamed Tencent Video.
Tence in Tencent's search: Search mainly includes 16 products including web search, comprehensive search, picture search, music search, forum search, search bar, etc. Tencent Soso has merged with Sogou Sou.
Tencent Weibo: It has good visual effects in the UI. The mainstream UI interface and Twitter have similar visual effects with Tencent Weibo. According to screenshots of the internal test effect, Tencent Weibo will combine with Tencent QQ's client panel during the official launch operation, which will help users release and share Weibo records through the QQ client panel.
Ti wireless and fixed -network business: It mainly provides users with instant messaging and value -added services for QQ and mobile phones or other terminals. Mobile Tencent.com is the portal of Tencent's mobile network. Mobile QQ is the earliest and most influential wireless SMS service at present.
Ti mobile phone.
Super QQ: A mobile phone SMS category developed for Tencent, the product is positioned as a ⅵP service for mobile QQ. Because the number of smart machines is increasing, the privileges of QQ members include the privilege of super QQ, so the super QQ is about to withdraw from the market, and the original business will be transferred to QQ members.
Entertainment strike: Entertainment strike is the entertainment version of Tencent in 2006 to avoid industry risks. Above, some entertainment information functions were added.
Q coins (Q point): It is a virtual currency launched by Tencent. All the toll services of Tencent can be paid by Q coins (Q points). In addition, there is no specific difference between point Q and Q coins in detail, but only 10Q points = 1q coins.
QQ space: It is a new generation of multimedia personality space that is exclusive to the user's own, which is a brand new network lifestyle; The content is based on multimedia as the main form of expression.
QQ membership: It is a high -end value -added user of Tencent. By providing members with value -added services including mobile phones, clients, and networks, it also has discounts and rich offline activities.
QQ show: is the QQ virtual image design system. QQ users can choose the virtual clothing, jewelry, scenes and makeup plastic surgery of QQ show mall to dress up the virtual images displayed in services such as QQ, QQ chat room, Tencent community, QQ dating and other services.
QQ dating: is the largest leisure dating platform in China. The platform target user is a young fashion family with tens of millions of registered users, and the online volume exceeds 100,000. The website provides a powerful search function, which can accurately find their ideal objects.
Te e -commerce: Business is an integration service provided by Tencent for Internet users. It is an important business layout of Tencent's "online life" strategy in the field of e -commerce.
Tuku.com: It is a subsidiary of Tencent's e -commerce trading platform. The website was released on September 12, 2005, and it was officially operated on March 13, 2006. Paipai.com provides users with convenient and fast online transaction services, including online shopping and autonomous trading transactions. Because Tencent has invested in JD.com, and Paipai has been acquired by JD.com.
Cimbolism: It is China's leading online payment application and service platform launched by Tencent, and is committed to providing security, convenient and professional online payment services for Internet individuals and business users.
The advertising business: Tencent is the richest online living platform in China. It provides a comprehensive service model from instant messaging, information services, leisure games to e -commerce.
web QQ: It is an IM service based on the web browser. You can get basic IM services without downloading the client. It has the convenience of web products. Instruments, search, movies, music, games, Weibo, mailboxes, network disks, QQ maps, at the same time, it has maintained the operating habits of client software to the maximum.
QQ SMS: It is a plug -in launched by Tencent QQ, which is part of the QQ application box. You can send text messages during QQ chat. The latest update time is May 16, 2011.
web QQ enhanced version: new AIR client, allowing each webQQ user to swim on the desktop on the desktop.
The network application: only signing, game life, network hard disk, Tencent Weiyun, QQ stock, QQ SMS, mobile phone life, online shopping collection, my Tencent.com, Q and so on.
Tencent Real Estate: Tencent Online Real Estate Shenyang Station, Fushun Station, Anshan Station, Yingkou Station, Panjin Station, Jinzhou Station, Benxi Station, Dandong Station. Tencent Online Products Shenyang Station today, with its strong user base and brand influence, excellent online media operation experience, Tencent's "Character" Electronic Magazine Weekly Issue 16 (8 photos) and technical product research and development capabilities, create Shenyang -centered The most authoritative credibility and widespread social influence of the eight cities, using excellent media strength and attractive business capabilities to serve netizens in each city.
Electronic journal: Electronic Magazine "Character" Weekly is an electronic journal that mainly introduces celebrities as the theme of the theme of the stars.
WeChat: It is a mobile phone chat software that Tencent quickly sends voice text messages, videos, pictures and texts through the Internet on January 21, 2011, and supports multi -group chat software. Users can be richer in forms like text messages, MMS and other methods in form through WeChat.
QQ movie tickets: providing electronic ticket purchase services for nearly 600 star theaters nationwide as low as 40 % off QQ Three Kingdoms buying services and more than 1,800 theater movie information query services. At the same time, you can also get rich Film information, film reviews, etc. The provider of this application, the QQ movie ticket is Tencent's most influential online movie ticket ordering site.
Tencent News Client: Tencent news service based on the iPhone/iPod Touch platform, fast, objective and fair Chinese free application in Chinese. You can master the latest information, the most exciting visual pictures, the hottest topic of Tencent Weibo on the day, Tencent Ace column- "Topics today", and get a new mobile news experience.
The game
QQ game platform (QQ game): QQ game is Tencent launched a leisure game product in August 2003. It is a large global leisure game community platform.