5 thoughts on “What is market segmentation refers to”
Maurice
Market segmentation: It is the process of dividing the entire market into different consumer groups according to the different consumer needs. Its objective foundation is: heterogeneity for consumer needs. The main basis for market segmentation is the customer base with consistent demand in the heterogeneous market, which is essentially seeking homogeneity in the heterogeneous market. The goal of market segmentation is not to decompose, but to aggregate, that is, consumers with the same demand in markets with different demand are aggregated together. Of course, the market segment is not the purpose of the enterprise. It cannot be segmented for segmentation. 1. Complete market subdivision The so -called complete subdivision is that every consumer in the market constitutes an independent sub -market separately. Enterprises produce different products for them according to the different needs of each consumer. Theoretically, only a small size and a small number of consumers can be fully subdivided. This approach is not economical for enterprises. Nevertheless, it is completely subdivided in some industries, such as aircraft manufacturing industries, and there are still markets, and the "customized marketing" that has become popular in recent years is the result of a complete segmentation of the market for the market. . No market segmentation In market segmentation means that the needs of each consumer in the market are exactly the same, or the enterprise intentionally ignores the differences between consumers' demand, instead of making the market detailed point. For the consumer market, the subdivision variables are mainly based on geographical environmental factors, population statistical factors, consumer psychological factors, consumer behavior factors, and consumer beneficiaries. There are five basic forms of market segmentation, geographical subdivision, population segmentation, psychological subdivision, behavior segmentation, and beneficiary segmentation.
n00:00 / 00: 4670% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
1. Classification of consumers according to different attributes or multiple attributes 2. Develop products for each type of consumers 3. Marketing and dissemination of various sub -markets
Market division refers to the ability of the company to classify its market and the capabilities of the market after these divided markets to promote with different products and services.
Market segmentation: 1. From the product division (high, medium, low) three grades. 2; three or more from sales (A, B, C). 3 Divide in the area (city, county "district, townships, rural areas).
Market segmentation: It is the process of dividing the entire market into different consumer groups according to the different consumer needs. Its objective foundation is: heterogeneity for consumer needs. The main basis for market segmentation is the customer base with consistent demand in the heterogeneous market, which is essentially seeking homogeneity in the heterogeneous market.
The goal of market segmentation is not to decompose, but to aggregate, that is, consumers with the same demand in markets with different demand are aggregated together. Of course, the market segment is not the purpose of the enterprise. It cannot be segmented for segmentation.
1. Complete market subdivision
The so -called complete subdivision is that every consumer in the market constitutes an independent sub -market separately. Enterprises produce different products for them according to the different needs of each consumer. Theoretically, only a small size and a small number of consumers can be fully subdivided. This approach is not economical for enterprises. Nevertheless, it is completely subdivided in some industries, such as aircraft manufacturing industries, and there are still markets, and the "customized marketing" that has become popular in recent years is the result of a complete segmentation of the market for the market.
. No market segmentation
In market segmentation means that the needs of each consumer in the market are exactly the same, or the enterprise intentionally ignores the differences between consumers' demand, instead of making the market detailed point.
For the consumer market, the subdivision variables are mainly based on geographical environmental factors, population statistical factors, consumer psychological factors, consumer behavior factors, and consumer beneficiaries. There are five basic forms of market segmentation, geographical subdivision, population segmentation, psychological subdivision, behavior segmentation, and beneficiary segmentation.
n00:00 / 00: 4670% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
1. Classification of consumers according to different attributes or multiple attributes 2. Develop products for each type of consumers 3. Marketing and dissemination of various sub -markets
Market division refers to the ability of the company to classify its market and the capabilities of the market after these divided markets to promote with different products and services.
Market segmentation: 1. From the product division (high, medium, low) three grades. 2; three or more from sales (A, B, C). 3 Divide in the area (city, county "district, townships, rural areas).