The application of the product has a certain range. It is impossible for a product to be used all over the world and regardless of men, women, and children. Most products are not only divided into age. Therefore, the product will increase only under the premise of determining its own target user. Intersection The easiest thing is from the needs of users, that is, the products produced by the enterprise meet the needs of some users, and this part is the target user to find the company.
Apple mobile phones are now one of the most widely used mobile phones in the world, but is it the case when it is made? Of course not, Apple mobile phones also have their own target user base, but this target user base is relatively large.
Jobs began to pay attention to mobile phones in 2005, so that the company's technicians to develop a mobile phone. Since Apple did not develop mobile phone experience at the beginning, he cooperated with Motorola to develop a POKR phone. Due to the different concepts of the two companies designed and developed, this phone is an unsuccessful product.
Sver Jobs regards the experience of developing mobile phones as the pavement of the mobile phone industry. Although Apple has not made profits from POKR mobile phones, they have experienced the experience of making mobile phones from Motorola, including how to deal with mobile operators, how to develop a mobile phone and how to attract users from the needs of users. Subsequently, after Pokr failed, Apple started to develop iPhone.
iphone's positioning. With Jobs's concept: young people like to touch the wide -screen iPod. In order to meet the needs of young users, revolutionary innovation of mobile phones has been carried out, and communication equipment and the Internet are combined. That is a network smartphone. This phone is a good helper when people move, because this phone has the App Store in this phone, and the App Store has more than 600,000 programs. So many application software can solve the many needs of young users.
's target user positioning: pursue fashion and innovation young people, business people and white -collar workers. The price positioning of the iPhone is basically between RMB 4,000 and 8,000 and belongs to mid -to -high -end mobile phones. The target users in China are mainly highly educated, high -level, and high -income people. Their monthly income is at least 6,000 yuan, and more than 80%of them are more than 80%in university or university. Most of them are managers and office personnel.
Apple, as the world's largest technology company, has a selective circle of its own users, and it is impossible for each user to take care of it. Therefore, we need to focus on user needs to make the goal to the maximum.
The proposal of the word "target user" is related to the user's use process. This is the product of psychology, especially behavioral research into the product of interactive design. The user's satisfactory interactive product/service will try to make the user's interaction process comfortable and comfortable, and You can operate happily and even intuitively. To achieve this purpose, the design of the product/service needs to figure out the operation habits of different user groups (that is, the target user group with different characteristics above) in the process of use , Operational fields, use scenarios, etc., therefore, the behavior research in design uses the user of the product as the research object to understand different users as the research goal, so as to balance the user's interaction process in the use of products or services: both Provide an optimization interface that meets different users' operational needs (improving the user experience), and can also guide different users to save more on a certain service interface (increase the commercial value of products/services) or guide different users to more accurately and quickly, more accurately and quickly Complete a task (increase the social value of the product/service).
Finally, is the "target user" unchanged?
The product iteration and "target users "There is a close relationship between the" target user "context. There are several situations: the most common is to create a product or service to" understand the target user "," design/research for target users "; to promote Or operate a product or service "Segment target user group" and "develop the target user market"; in order to understand the actual user experience to "collect (target) user feedback". It can be seen that "target user" is mainly based on products or in product or The initial development and operation phase of the service is frequently used. After the product release for a period of time, the "target" is gradually omitted, because people who will use products or services will change from target users to actual users. If the product/service team wants To develop new features to attract more users, it will upgrade the existing interactive model or create a new interactive strategy to understand the new ones other than existing users -it is different from the user group that is already actual users Feature -user group, new "target user".
The target customer refers to the object of the company that provides products and services. The division of the market is becoming more and more detailed, so that each service must face different needs. Enterprises should choose different target customers based on each product and service. Only by determining a certain type of target customers in the consumer group can we have targeted marketing and achieved results.
The target customer refers to the objects provided by the company to provide products and services. With the development of the economy and the increasingly mature market, the division of the market is getting thinner, so that each service must face different needs. Enterprises should choose different target customers based on each product and service. Only by determining a certain type of target customers in the consumer group can we have targeted marketing and achieved results.

The target customers, that is, the object of products and services provided by enterprises or businesses. The target customer is the front end of the marketing work. Only by establishing a certain type of target customers in the consumer group can we start effective and targeted marketing affairs. Target customer survey research: demand motivation survey, consumer purchase intention, factors that affect consumers' purchase of motivation, consumer purchase of motivation types, etc.; Social factors and psychological causes of consumers' purchase behavior. The profitability and performance improvement we must have both with customers. Proficiency is the first prerequisite for the survival of an enterprise. Whether it is from our own considerations or standing from the perspective of the customer, this is the case. The level of profitability of an enterprise must be based on and continuously maintain market competitiveness. The improvement of market competitiveness is inseparable from the work of the company's own internal customers and external customers. Furthermore, internal customers, such as the "cornerstone" of corporate profits, this is the premise and the foundation, and the enterprise must attract high attention.
, if you want to grow and make profits, the most important thing is to rely on the "bricks and tiles" of external customers. A company does not have its own solid external customer resources, and it is undoubtedly a source of water. Therefore, if an enterprise wants to have and continuously maintain market competitiveness, it must firmly grasp the customer. Especially big customers, distinguish between bricks and tiles, and treat them differentiated, so that they can continue to improve their profits for corporate profits. Of course, helping customers improve profitability is also our task.
The performance is the first starting point for the company to consider the problem, and it is also the first link between the company's internal employees and external customers.
For a company, if a company wants to continue to develop, the performance improvement of the entire company's performance brought by the performance of internal employees is the most fundamental. The performance of external customers is the most critical. If you want to generate and improve performance, you must really give them some policies, some support, some standards, and more. There is a particularly important link in this, don't forget to help customers generate performance. If an enterprise has no performance improvement and improvement, the development of this enterprise is lagging, retreating, and even leading to perish.
The sales people have not achieved their achievements in their place for years. People with experience know that the success or failure of business sales is determined by many factors. It has both accidental factors and regular factors. The accidental factors are luck. The regular factors refer to sales staff from earlier customer mining, customer communication, marketing tools A series of solid and effective tasks such as selection, professionalism, details, price, price, product quality, and after -sales service. Therefore, the "systemicity" that pays attention to sales is becoming more and more important. A package from customer information collection, guidance and communication, customer management, etc. need to be handled patiently and carefully. Customer volume accumulation this process.
. Effective screening target customers
The first step of sales work is to determine their target customers, that is, to determine the existence of sales opportunities, so how to search for target customers? Which ones? Customers are most likely to be your target customer? There is a famous saying ten years ago: "Go to fish where there are fish." The market is full of sales information. Good results. So be sure to find target customers. Here are some common methods of myself:
), targeted advertising
database: send advertisements to target customers; e-mail or text messages, attract customers' attention;
industry information: government department information, industry organization information, corporate yellow pages, industrial and commercial enterprise catalogs, magazines, Internet, etc., news released by customers, etc. International and domestic trading, such as the Canton Fair, Gao Jiandao, Automobile Parts Expo, etc.;
), network group
R n ) Instead of exchange
to meet the sales staff in the same industry and try their best to exchange customer resources in their hands. Essence Don't be afraid that others will grab your customers, because you can get more information from others, even if you do not swap, there is the possibility of competing for customers;
) n This is the business relationship of the salesperson through the direct introduction of others or provided by the information provided. You can introduce them through the business relationship of acquaintances and friends of the salesperson. Essence
But obviously the information obtained through the above channels is not all sales opportunities. If you follow up all the information, it will inevitably cause waste of corporate resources and misunderstand the real sales opportunities. So here is the first to collect information and screen customers. See the last part for detailed judgments and screening.
3. Effective look for the person you are looking for
Plashing the strange visit, the first step of success is to find the right person. Therefore, the primary part of the telephone marketer to make a strange telephone is to try to find the key person you are looking for. How to find a key person? When you do n’t know the name of the person in charge in telephone marketing, the front desk often refuses to transfer, especially the big company. Therefore, it is best to understand the surname of the person in charge of the department. If not, it is recommended that you directly find the "planning department" or "marketing department"; if the current stage asks which one you are looking for, you can usually say, "Your planning department is very anxious when he just called me, but he did not hear ... "If the front desk must not know the specific name of the person you want to find, you can try more, so you can try it until she's transfer. This is more skillful. It is generally not recommended to lie and deceive the front desk to say "who knows who", because you will be embarrassed once you ask the front desk.
On how to judge this person is the key person you are looking for? There is a decision -making power and a jurisdiction of the port affairs. How to judge? It is generally recommended to ask directly, of course, it must be skillful. For example, you can ask this: "Is this a matter? Will there be other people involved?" So they will tell you directly.
. Effective use of telephone contact
It to establish a relationship with potential customers, first of all, you need to contact potential customers. This requires the correct method to make effective pre -appointments.
. Careful understanding the background of the customer who wants to call and your rhetoric; The words of words are familiar with the heart. For example: What if the front desk lady blocks the road? If the customer says that there is no time and not interested?
Target customers, that is, enterprises or businesses provide products and services. The target customer is the front end of the marketing work. Only by establishing a certain type of target customers in the consumer group can we start effective and targeted marketing affairs. Net target customer survey research: demand motivation survey, consumer purchase intention, factors that affect consumers' purchase of motivation, consumer buying motivation type, etc.; The purchase model, which affects consumers' purchase behavior and psychological factors.
The application of the product has a certain range. It is impossible for a product to be used all over the world and regardless of men, women, and children. Most products are not only divided into age. Therefore, the product will increase only under the premise of determining its own target user. Intersection The easiest thing is from the needs of users, that is, the products produced by the enterprise meet the needs of some users, and this part is the target user to find the company.
Apple mobile phones are now one of the most widely used mobile phones in the world, but is it the case when it is made? Of course not, Apple mobile phones also have their own target user base, but this target user base is relatively large.
Jobs began to pay attention to mobile phones in 2005, so that the company's technicians to develop a mobile phone. Since Apple did not develop mobile phone experience at the beginning, he cooperated with Motorola to develop a POKR phone. Due to the different concepts of the two companies designed and developed, this phone is an unsuccessful product.
Sver Jobs regards the experience of developing mobile phones as the pavement of the mobile phone industry. Although Apple has not made profits from POKR mobile phones, they have experienced the experience of making mobile phones from Motorola, including how to deal with mobile operators, how to develop a mobile phone and how to attract users from the needs of users. Subsequently, after Pokr failed, Apple started to develop iPhone.
iphone's positioning. With Jobs's concept: young people like to touch the wide -screen iPod. In order to meet the needs of young users, revolutionary innovation of mobile phones has been carried out, and communication equipment and the Internet are combined. That is a network smartphone. This phone is a good helper when people move, because this phone has the App Store in this phone, and the App Store has more than 600,000 programs. So many application software can solve the many needs of young users.
's target user positioning: pursue fashion and innovation young people, business people and white -collar workers. The price positioning of the iPhone is basically between RMB 4,000 and 8,000 and belongs to mid -to -high -end mobile phones. The target users in China are mainly highly educated, high -level, and high -income people. Their monthly income is at least 6,000 yuan, and more than 80%of them are more than 80%in university or university. Most of them are managers and office personnel.
Apple, as the world's largest technology company, has a selective circle of its own users, and it is impossible for each user to take care of it. Therefore, we need to focus on user needs to make the goal to the maximum.
The proposal of the word "target user" is related to the user's use process. This is the product of psychology, especially behavioral research into the product of interactive design. The user's satisfactory interactive product/service will try to make the user's interaction process comfortable and comfortable, and You can operate happily and even intuitively. To achieve this purpose, the design of the product/service needs to figure out the operation habits of different user groups (that is, the target user group with different characteristics above) in the process of use , Operational fields, use scenarios, etc., therefore, the behavior research in design uses the user of the product as the research object to understand different users as the research goal, so as to balance the user's interaction process in the use of products or services: both Provide an optimization interface that meets different users' operational needs (improving the user experience), and can also guide different users to save more on a certain service interface (increase the commercial value of products/services) or guide different users to more accurately and quickly, more accurately and quickly Complete a task (increase the social value of the product/service).
Finally, is the "target user" unchanged?
The product iteration and "target users "There is a close relationship between the" target user "context. There are several situations: the most common is to create a product or service to" understand the target user "," design/research for target users "; to promote Or operate a product or service "Segment target user group" and "develop the target user market"; in order to understand the actual user experience to "collect (target) user feedback". It can be seen that "target user" is mainly based on products or in product or The initial development and operation phase of the service is frequently used. After the product release for a period of time, the "target" is gradually omitted, because people who will use products or services will change from target users to actual users. If the product/service team wants To develop new features to attract more users, it will upgrade the existing interactive model or create a new interactive strategy to understand the new ones other than existing users -it is different from the user group that is already actual users Feature -user group, new "target user".
The target customer refers to the object of the company that provides products and services. The division of the market is becoming more and more detailed, so that each service must face different needs. Enterprises should choose different target customers based on each product and service. Only by determining a certain type of target customers in the consumer group can we have targeted marketing and achieved results.
The target customer refers to the objects provided by the company to provide products and services. With the development of the economy and the increasingly mature market, the division of the market is getting thinner, so that each service must face different needs. Enterprises should choose different target customers based on each product and service. Only by determining a certain type of target customers in the consumer group can we have targeted marketing and achieved results.

The target customers, that is, the object of products and services provided by enterprises or businesses. The target customer is the front end of the marketing work. Only by establishing a certain type of target customers in the consumer group can we start effective and targeted marketing affairs. Target customer survey research: demand motivation survey, consumer purchase intention, factors that affect consumers' purchase of motivation, consumer purchase of motivation types, etc.; Social factors and psychological causes of consumers' purchase behavior.
The profitability and performance improvement we must have both with customers. Proficiency is the first prerequisite for the survival of an enterprise. Whether it is from our own considerations or standing from the perspective of the customer, this is the case. The level of profitability of an enterprise must be based on and continuously maintain market competitiveness. The improvement of market competitiveness is inseparable from the work of the company's own internal customers and external customers. Furthermore, internal customers, such as the "cornerstone" of corporate profits, this is the premise and the foundation, and the enterprise must attract high attention.
, if you want to grow and make profits, the most important thing is to rely on the "bricks and tiles" of external customers. A company does not have its own solid external customer resources, and it is undoubtedly a source of water. Therefore, if an enterprise wants to have and continuously maintain market competitiveness, it must firmly grasp the customer. Especially big customers, distinguish between bricks and tiles, and treat them differentiated, so that they can continue to improve their profits for corporate profits. Of course, helping customers improve profitability is also our task.
The performance is the first starting point for the company to consider the problem, and it is also the first link between the company's internal employees and external customers.
For a company, if a company wants to continue to develop, the performance improvement of the entire company's performance brought by the performance of internal employees is the most fundamental. The performance of external customers is the most critical. If you want to generate and improve performance, you must really give them some policies, some support, some standards, and more. There is a particularly important link in this, don't forget to help customers generate performance. If an enterprise has no performance improvement and improvement, the development of this enterprise is lagging, retreating, and even leading to perish.
Successful sales are the process of system
The sales people have not achieved their achievements in their place for years. People with experience know that the success or failure of business sales is determined by many factors. It has both accidental factors and regular factors. The accidental factors are luck. The regular factors refer to sales staff from earlier customer mining, customer communication, marketing tools A series of solid and effective tasks such as selection, professionalism, details, price, price, product quality, and after -sales service. Therefore, the "systemicity" that pays attention to sales is becoming more and more important. A package from customer information collection, guidance and communication, customer management, etc. need to be handled patiently and carefully. Customer volume accumulation this process.
. Effective screening target customers
The first step of sales work is to determine their target customers, that is, to determine the existence of sales opportunities, so how to search for target customers? Which ones? Customers are most likely to be your target customer? There is a famous saying ten years ago: "Go to fish where there are fish." The market is full of sales information. Good results. So be sure to find target customers. Here are some common methods of myself:
), targeted advertising
database: send advertisements to target customers; e-mail or text messages, attract customers' attention;
industry information: government department information, industry organization information, corporate yellow pages, industrial and commercial enterprise catalogs, magazines, Internet, etc., news released by customers, etc. International and domestic trading, such as the Canton Fair, Gao Jiandao, Automobile Parts Expo, etc.;
), network group
R n
) Instead of exchange
to meet the sales staff in the same industry and try their best to exchange customer resources in their hands. Essence Don't be afraid that others will grab your customers, because you can get more information from others, even if you do not swap, there is the possibility of competing for customers;
) n
This is the business relationship of the salesperson through the direct introduction of others or provided by the information provided. You can introduce them through the business relationship of acquaintances and friends of the salesperson. Essence
But obviously the information obtained through the above channels is not all sales opportunities. If you follow up all the information, it will inevitably cause waste of corporate resources and misunderstand the real sales opportunities. So here is the first to collect information and screen customers. See the last part for detailed judgments and screening.
3. Effective look for the person you are looking for
Plashing the strange visit, the first step of success is to find the right person. Therefore, the primary part of the telephone marketer to make a strange telephone is to try to find the key person you are looking for. How to find a key person? When you do n’t know the name of the person in charge in telephone marketing, the front desk often refuses to transfer, especially the big company. Therefore, it is best to understand the surname of the person in charge of the department. If not, it is recommended that you directly find the "planning department" or "marketing department"; if the current stage asks which one you are looking for, you can usually say, "Your planning department is very anxious when he just called me, but he did not hear ... "If the front desk must not know the specific name of the person you want to find, you can try more, so you can try it until she's transfer. This is more skillful. It is generally not recommended to lie and deceive the front desk to say "who knows who", because you will be embarrassed once you ask the front desk.
On how to judge this person is the key person you are looking for? There is a decision -making power and a jurisdiction of the port affairs. How to judge? It is generally recommended to ask directly, of course, it must be skillful. For example, you can ask this: "Is this a matter? Will there be other people involved?" So they will tell you directly.
. Effective use of telephone contact
It to establish a relationship with potential customers, first of all, you need to contact potential customers. This requires the correct method to make effective pre -appointments.
. Careful understanding the background of the customer who wants to call and your rhetoric; The words of words are familiar with the heart. For example: What if the front desk lady blocks the road? If the customer says that there is no time and not interested?
Target customers, that is, enterprises or businesses provide products and services. The target customer is the front end of the marketing work. Only by establishing a certain type of target customers in the consumer group can we start effective and targeted marketing affairs.
Net target customer survey research: demand motivation survey, consumer purchase intention, factors that affect consumers' purchase of motivation, consumer buying motivation type, etc.; The purchase model, which affects consumers' purchase behavior and psychological factors.