1 thought on “Sudden! Ali organizational structure great adjustment”
Kristy
One month after Double 11, Ali Taobao completed a new round of organization upgrade.
On November 12, Jiang Fan, the president of Ali Taobao Tmall, issued a public letter, announcing that it had adjusted a new round of organizational structure for the core "e -commerce business".
The adjustment of this adjustment is very comprehensive, involving various BU and core executives of Tao E -commerce, as follows:
In previous reports, Tang Xing, Yang Guang, Liu Bo, and Zhou Jingren and Gumai are the key figures of Ali's e -commerce business. At present, only Zhou Jingren and Gu Mai have not yet been determined. The former has confirmed that he has left the Tao system, and the latter is disclosed according to 36 氪 that "suspected corruption" has been taken away recently for investigation.
It the open letter also revealed that the luxury operation center and charm benefit business under the Tmall Clothing Formation Business Department will enter the Tmall import and export business group to report to Liu Peng (Austria); Tmall brand; Tmall brand The marketing department reported to the group CMO Dong Benhong (Zhang Wuji); Taobao merchants continued to be responsible for Zhang Kaifu (Kaifu).
In this organization adjustment, in addition to the changes in the position of multiple executives, you can also see information such as the adjustment of Ali's adjustment, changes in Jiang Fan's power, and expansion of executive power.
It the adjustment of the organizational structure, Ali is the most frequent among domestic Internet giants.
and Ali will initiate a relatively large -scale organizational structure adjustment almost every year. In the last 2019, Ali completed two adjustments in July and December. The latter belongs to the group's major adjustment, including Zhang Jianfeng (Xingxing) and stepped down as Ali's group CTO. Group CTO;
In contrast, the adjustment of the organizational structure in 2020 is a little later, and it is local adjustment.
Lima once said, "When the company is the best time, the best performance, the best profit, when the profit is the best, when the morale is the best, we must reform. Repair the roof on the roof. Do n’t rain or go to the roof to repair it when you fall off the snow. You may fall on the roof. "
After receiving the officer, Ali also announced the adjustment of the organizational structure as scheduled. However, while the organization's adjustment is as scheduled, you can also see Ali's restraint.
In the drive of the e -commerce industry, driven by the epidemic and live broadcast, it ushered in unprecedented development opportunities and spawned a spoiler in the field of socio -economic consumption, but under the wave, it also attracted more Players enter the game. On this crowded track, Ali may also realize that it is more important than focusing on personnel mobilization.
It different from previous years, the organization's adjustment letter was published by Jiang Fan, not Zhang Yong, chairman and CEO of Alibaba's board of directors, and the payment was the President of Taobao Tmall.
In previous news, Jiang Fan also served as the president of Tmall in March 2019. In December 2019, he took over Ali Mom and officially became the three major business groups of Taobao, Tmall and Ali's mother.
Pelasia after the organization, Jiang Fan's responsibility has also changed significantly. The former Ali mother returned to Jiang Fan directly management, and now Liu Bo is responsible for; before Tmall has different people in charge, such as the person in charge of Taobao live broadcast and content ecological business department Yu Feng, the person in charge of the business platform, Qi Junsheng, etc. The executives no longer report to Jiang Fan directly, but report to Yang Guang after the unified management of Yang Guang before reporting to Jiang Fan.
The showed expansion of Yang Guang's power in this adjustment. Jiang Fan also introduced in an open letter that Yang Guang's position was very adjustable. He was an old Ali. He was the person in charge of several major Tmall industries and in charge of consumer electronics and home improvement. On the basis of the original duties, he will be responsible for Tmall's clothing style business department, Tmall Express Consumer Division, Ali Automotive Division, Gathering Business Department, Tmall Activity Marketing Center, Tmall Merchant Strategy and other important parts.
In addition to Yang Guang, at present, Jiang Fan is directly responsible for the executives: Zhang Kaifu, who is responsible for the Taobao industry, Liu Bo, who is responsible for the marketing of Ali and Tmall merchants, and is responsible for the technology search and consumption of Tao products. Tang Xing operated. In contrast, their duties have expanded to a certain extent.
Among them, Liu Bo (level M6) is one of the representatives of Ali Shaozhuang executives. Previously, he was mainly responsible for marketing and gathering. Business, in charge of Ali's mother business group and Tmall merchant marketing center.
Tang Xing (level M6) was previously a CTO of iQiyi. After joining Ali in 2019, it is responsible for Tao's technology and content -related businesses, including Taobao live broadcast, idle fish, lying flat, and then managed to be fully responsible for Tao's user products and technology. Responsible for searching for recommended divisions, Tao consumer operation division, etc.
An adjusted, Jiang Fan's power decentralization and the expansion of the authority of the executives. Some professionalism believes that this is a signal of decentralization. People believe that Ali is intending to train reserve forces.
is worth noting that Ali's local life service company has made a new round of organizational adjustment.
The adjustment content: Wu Zeming, president of the Ali Group's new retail technology business group, will also serve as the chief technical officer (CTO) of Ali Local Life (CTO) to report to Ali's CTO Cheng Li and Wang Lei Shuangshi Line.
It, Wang Zhirong, the head of the Ant Intelligent Engine Technology Division, and Li Tianmin, the person in charge of the application engineering technology of the new retail search recommendation division, joined the local business and reported to Wu Zeming. To this end, Wang Lei, president of Ali Local Living Service Company, said in the internal letter, "Thank the group for bringing stronger technical support and investment to local life."
After the architecture is adjusted, the business group and the business department are adjusted, and the player will be focused. In addition, this year Ali's local life will also have a stronger union with Alipay and use traffic to monetize.
Whether in the field of e -commerce or local life, Ali felt a lot of pressure in 2020.
The most intuitive manifestations of the stock price are changes. This year, Pinduoduo's stock price has been nearly 4 times, and JD.com has doubled.
In the local business field, Meituan's stock price has three times, while Ali has only increased by 20%so far.
It can be seen that Ali has adjusted through architecture to strengthen the meaning of these challenges.
One month after Double 11, Ali Taobao completed a new round of organization upgrade.
On November 12, Jiang Fan, the president of Ali Taobao Tmall, issued a public letter, announcing that it had adjusted a new round of organizational structure for the core "e -commerce business".
The adjustment of this adjustment is very comprehensive, involving various BU and core executives of Tao E -commerce, as follows:
In previous reports, Tang Xing, Yang Guang, Liu Bo, and Zhou Jingren and Gumai are the key figures of Ali's e -commerce business. At present, only Zhou Jingren and Gu Mai have not yet been determined. The former has confirmed that he has left the Tao system, and the latter is disclosed according to 36 氪 that "suspected corruption" has been taken away recently for investigation.
It the open letter also revealed that the luxury operation center and charm benefit business under the Tmall Clothing Formation Business Department will enter the Tmall import and export business group to report to Liu Peng (Austria); Tmall brand; Tmall brand The marketing department reported to the group CMO Dong Benhong (Zhang Wuji); Taobao merchants continued to be responsible for Zhang Kaifu (Kaifu).
In this organization adjustment, in addition to the changes in the position of multiple executives, you can also see information such as the adjustment of Ali's adjustment, changes in Jiang Fan's power, and expansion of executive power.
It the adjustment of the organizational structure, Ali is the most frequent among domestic Internet giants.
and Ali will initiate a relatively large -scale organizational structure adjustment almost every year. In the last 2019, Ali completed two adjustments in July and December. The latter belongs to the group's major adjustment, including Zhang Jianfeng (Xingxing) and stepped down as Ali's group CTO. Group CTO;
In contrast, the adjustment of the organizational structure in 2020 is a little later, and it is local adjustment.
Lima once said, "When the company is the best time, the best performance, the best profit, when the profit is the best, when the morale is the best, we must reform. Repair the roof on the roof. Do n’t rain or go to the roof to repair it when you fall off the snow. You may fall on the roof. "
After receiving the officer, Ali also announced the adjustment of the organizational structure as scheduled. However, while the organization's adjustment is as scheduled, you can also see Ali's restraint.
In the drive of the e -commerce industry, driven by the epidemic and live broadcast, it ushered in unprecedented development opportunities and spawned a spoiler in the field of socio -economic consumption, but under the wave, it also attracted more Players enter the game. On this crowded track, Ali may also realize that it is more important than focusing on personnel mobilization.
It different from previous years, the organization's adjustment letter was published by Jiang Fan, not Zhang Yong, chairman and CEO of Alibaba's board of directors, and the payment was the President of Taobao Tmall.
In previous news, Jiang Fan also served as the president of Tmall in March 2019. In December 2019, he took over Ali Mom and officially became the three major business groups of Taobao, Tmall and Ali's mother.
Pelasia after the organization, Jiang Fan's responsibility has also changed significantly. The former Ali mother returned to Jiang Fan directly management, and now Liu Bo is responsible for; before Tmall has different people in charge, such as the person in charge of Taobao live broadcast and content ecological business department Yu Feng, the person in charge of the business platform, Qi Junsheng, etc. The executives no longer report to Jiang Fan directly, but report to Yang Guang after the unified management of Yang Guang before reporting to Jiang Fan.
The showed expansion of Yang Guang's power in this adjustment. Jiang Fan also introduced in an open letter that Yang Guang's position was very adjustable. He was an old Ali. He was the person in charge of several major Tmall industries and in charge of consumer electronics and home improvement. On the basis of the original duties, he will be responsible for Tmall's clothing style business department, Tmall Express Consumer Division, Ali Automotive Division, Gathering Business Department, Tmall Activity Marketing Center, Tmall Merchant Strategy and other important parts.
In addition to Yang Guang, at present, Jiang Fan is directly responsible for the executives: Zhang Kaifu, who is responsible for the Taobao industry, Liu Bo, who is responsible for the marketing of Ali and Tmall merchants, and is responsible for the technology search and consumption of Tao products. Tang Xing operated. In contrast, their duties have expanded to a certain extent.
Among them, Liu Bo (level M6) is one of the representatives of Ali Shaozhuang executives. Previously, he was mainly responsible for marketing and gathering. Business, in charge of Ali's mother business group and Tmall merchant marketing center.
Tang Xing (level M6) was previously a CTO of iQiyi. After joining Ali in 2019, it is responsible for Tao's technology and content -related businesses, including Taobao live broadcast, idle fish, lying flat, and then managed to be fully responsible for Tao's user products and technology. Responsible for searching for recommended divisions, Tao consumer operation division, etc.
An adjusted, Jiang Fan's power decentralization and the expansion of the authority of the executives. Some professionalism believes that this is a signal of decentralization. People believe that Ali is intending to train reserve forces.
is worth noting that Ali's local life service company has made a new round of organizational adjustment.
The adjustment content: Wu Zeming, president of the Ali Group's new retail technology business group, will also serve as the chief technical officer (CTO) of Ali Local Life (CTO) to report to Ali's CTO Cheng Li and Wang Lei Shuangshi Line.
It, Wang Zhirong, the head of the Ant Intelligent Engine Technology Division, and Li Tianmin, the person in charge of the application engineering technology of the new retail search recommendation division, joined the local business and reported to Wu Zeming. To this end, Wang Lei, president of Ali Local Living Service Company, said in the internal letter, "Thank the group for bringing stronger technical support and investment to local life."
After the architecture is adjusted, the business group and the business department are adjusted, and the player will be focused. In addition, this year Ali's local life will also have a stronger union with Alipay and use traffic to monetize.
Whether in the field of e -commerce or local life, Ali felt a lot of pressure in 2020.
The most intuitive manifestations of the stock price are changes. This year, Pinduoduo's stock price has been nearly 4 times, and JD.com has doubled.
In the local business field, Meituan's stock price has three times, while Ali has only increased by 20%so far.
It can be seen that Ali has adjusted through architecture to strengthen the meaning of these challenges.
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