1 thought on “Summary of the clothing market research report”

  1. Marta

    Clothing products refer to comprehensive products that can bring people practical and aesthetics. The development of the clothing market is full of competition and challenges, showing the characteristics of the times under the trend of the times. I have compiled some clothing market research report summary, I hope to be useful to you!
    The clothing market research report summary 1
    With the development of the economy and society, our college students are specially eliminated by the society to eliminate the economy and society. In depth of development, the consumer group is getting more and more concerned. Because college students are younger, the group is more and more concerned than the group. Because college students are younger, they are different from other consumer groups in society. Consumption psychology and behavior. In particular, they have consumer psychology and behaviors that are different from other consumer groups in society.
    On the one hand, they have strong consumer demand, on the other hand, on the other hand, they have strong consumer demand, on the other hand, they have not yet obtained economic independence and consumption has been greatly restricted. Economic independence is restricted by consumption. The advancement of consumption concepts and the lag of consumption strength have a great impact on their consumption. The lag of strength has a great impact on their consumption. Special groups naturally have their own special characteristics and special features. At the same time, there are inevitably some irrational consumption and even some consumption issues. The problem. The shaping and cultivation of their consumption concepts more prominently and directly affect the formation and development of their worldview. The consumption of college students is diversified. The formation and development of their worldview, and the complexity of college students' consumption. As an important part of college students' consumption, clothing consumption, characteristics. As an important part of college students' consumption, clothing consumption is almost the most important consumption expenditure in the daily consumption of college students. Student consumption expenditures in the daily consumption of food consumption. Therefore, through the investigation and research of college students 'clothing consumption, the survey and research of college students' clothing consumption, we can grasp the latest trends of college students in time, to guide us to guide college students to establish the correct consumption concept, the latest trends of consumption, and guide us to guide us College students set the correct consumption concept and provide a reference for the entire clothing production and sales industry for student clothing. And provide a reference for the entire clothing production and sales industry for student clothing. In the above, we conducted the following survey reports on college student clothing consumption. We conducted the following survey reports on college student clothing consumption.
    (1) Investigation of college students 'clothing consumption, the purpose of the survey is to understand the daily clothing consumption of college students through the survey of college students' clothing consumption, costs and daily consumption, and then guide college students to establish the correct consumption concept, expenses and daily consumption conditions Then guide college students to establish the correct view of consumption and provide a reference for the entire clothing production and sales industry for student clothing. And provide a reference for the entire clothing production and sales industry for student clothing.
    (2) The target group of the South Campus of the South Campus of the South Campus of the South Campus of the South Campus of the South Campus of the South Campus of the South Campus of Zhengzhou University in the freshman year.
    (3) The survey method This survey adopts questionnaires and online surveys. This survey adopts questionnaires and online surveys. Through the questionnaires and emails of the investigators, four grades of classmates in the school conduct sampling surveys. Put and send emails to conduct sampling surveys of four grades in school. The sampling survey adopts a layered sampling method, which is layered according to the number of people in the four grades, and the investigation adopts a layered sampling method to collect the data according to the number of people in the four grades to collect data. Among them, the proportion of the number of grades is 2 major one: to collect data. The proportion of the number of grades is 2: 5: 2: 1 (freshman: sophomore: junior year: senior year). Sophomore: Senior: Senior).
    (4) The survey process is designed from October to 11 11; from 11th to 13th to 13th to 11th, design research plans; from 11th to 13th, design survey questionnaire; A questionnaire survey and online survey from the 13th to 15th; the questionnaire from the 16th to the 15th; from the 13th to the 15th, a questionnaire survey and the network survey were conducted; the investigation report was written on the 16th. Among them, during the questionnaire survey, by the 17th, the investigation report was written. Among them, during the questionnaire survey, do not talk too much to the respondent, try to collect the real data of the respondent, the respondent can talk too much, try to collect the real data of the respondent, not right to the interview The person induces or fills in it by himself, does not induce or fill in the respondent, and minimize the respondent's affected by too much environmental factors. Less visitors are affected by too many environmental factors. After the survey was ended, the subject's phone was left in order to verify the research data. The interviewer's phone was called to verify the research data. After the survey, the name and time of the investigation officer and the place of investigation. The group issued a total of 150 150 Ming investigators' names and the location and time of the investigation. This group issued a total of 150 questionnaires, actually recovered 129 valid questionnaires, sent 60 emails, 129 valid questionnaires 60 email questionnaires, actually recovered 129 valid questionnaires, sent 60 emails, returned 33 receipts 33 copies of 33 copies of 33 copies. Essence
    (5) Questionnaire finishing After the questionnaire survey, after the questionnaire survey is over, the team leader organizes the team members to analyze the content of the questionnaire, and obtain the specific data that can reflect the theme of the survey. The data that can reflect the research theme is produced, and then analyze the data. It predicts the prospects of college student clothing sales industries. Later, the data is analyzed again. Make some rational and scientific suggestions. Suggestions of physical and chemical and scientific.
    (6) The effect of the survey was selected in the 129 questionnaires recovered, and 9 questionnaires that were not filled out carefully were selected, and 129 questionnaires were selected in the 129 questionnaires that were selected from the recovered questionnaire. Questionnaire, 33 e -mails recovered selected 3 unsubuvenis, and 33 email selected 33 recycled emails selected 3 unsatisfied filling. A total of 150 150 of 150 copies were counted. Most of the questionnaires that are also carefully filled in are also filled in carefully, 150 copies. Most of these 150 questionnaires are also filled in carefully. s help.
    The clothing market research report summary 2
    since the reform and opening up, my country's economic construction has made great progress. The living standards of the people are significantly improved. The first place in "clothing, food, living, and travel" is "clothing". People's requirements for clothing are thousands of miles a day, from color to style, to brands, different consumer groups, different consumer groups Different consumption psychology has formed different levels of consumption.
    The consumer in the clothing market is a huge consumer group
    The population of nearly 1.3 billion in mainland China. Consumers of clothing are a huge number of. This number is the most convincing description of the huge characteristics of Chinese clothing consumers. The number of consumers is the influencing factors that any industry must consider, and it is especially important for the clothing industry. my country is a traditionally large consumer consumer country. The so -called "big" comes from the population. It is an important evaluation basis for the prospect of the clothing industry. Not only this, the growth of the national economy also provides material possibilities for consumption in the clothing market. In other words, when we consider China, a consumer group with nearly 1.3 billion people, we will no longer consider that everyone has the problem of clothing, but to meet the requirements of the current improvement of aesthetic and clothing culture. my country has a consumer group with a strong purchase ability and strong buying desire.
    The consumer in the secondary clothing market is a complex group
    The purchase behavior of consumers is affected by the objective conditions of income level, geographical region, national habits, religious beliefs, cultural traditions, and social development level. At the same time, it is closely related to the age level, education level, aesthetic taste, and consumption purpose. China is a country with ancient history, long traditions, vast, and many nations. The huge differences in the species of clothing consumers in the above. Therefore, in addition to having a huge absolute number, it is also an extremely complicated group. From the analysis of purchasing power, in my country, there are also many different levels of clothing consumer groups from wealthy, well -off to food and clothing. If the region is roughly divided, it is basically manifested as the overall purchasing power and the desire to purchase from the southeast to the northwest.
    The consumers of Tianjin as an example, the income level of Tianjin citizens is large, so it shows a significant difference in consumer behavior. The research market can find that in the price band of various levels at high, low, and low, consumers have different requirements for clothing brands and style types, and low -income levels of consumers pay attention to "economic affordability" for clothing prices; medium -income consumption consumption Those who pay attention to clothing must be beautiful and comfortable, and they are reasonable and easy to accept; consumers with high income levels are very different. They pay attention to brand grades and require clothing to display their identity quality and ignore the price. Therefore, the dislocation operation of the clothing market is required to meet the different needs of consumers at all levels.
    The degree of consumption behavior caused by different regions also changes with the level of consumer income: in the middle and lower consumers, it is more prominent, but it is not obvious among the upper -level consumers. This is not obvious. This is not obvious. This is not obvious. This is not obvious. This is not obvious. It is a common problem. At present, brands that are currently in high prices such as Sprit, ELLE, POLO, FENDI, BCBG, MA_MARA, etc. are not much different from the sales performance and popularity in Beijing and Tianjin. In the upper -level consumer groups, the impact of regional differences cannot cause much substantial differences in the consumer industry. No matter where they are, their consumption will be concentrated in the scope marked with the top brands of noble and wealth.
    The different consumer purpose will also affect consumers' purchase behavior. For consumers of clothing, wearing and gift giving are the two most basic consumption purposes. When gift giving becomes the purpose, consumers' choice standards are likely to focus on the factors of price. In this special consumer industry, the principle of conventional consumer division will be completely subverted. Even those who are very poor may buy several times the cost of clothing for their spending power to seek "decent" effect.
    Pex above. The factors that may cause the differences in consumer behavior are distinguished and expected. It is appropriate to be used as an example to formulate the main basis and reference of production and marketing plans. Industry manufacturers should attract enough attention.
    The consumer in the three clothing consumer market is a group of psychological gradually mature groups
    The groups of consumer consumer psychology are gradually mature, which is the inevitable result of the national conditions in rapid changes. It is manifested in:
    . The overall income of consumers is continuously increasing, which will lead to the growth of the demand for the purchase of clothing products and the further enhancement of the actual purchase capacity; The characteristics of polarization began to show the characteristics of polarization, and the purchasing power gradually concentrated towards the two areas of high prices and low prices. This change can be confirmed from changes in the demand for clothing consumer goods in the market: high -end luxury brands are welcomed in the Chinese market. China has become an important emerging market for the most top clothing brands in the world. The same sales are optimistic;
    It, changes in lifestyle make consumers a rapid rise in demand for clothing types. The speed of its speed makes the existing clothing products show a certain degree of single and outdated every moment. This change has accelerated the professional segmentation of the domestic clothing market. Banquets, wedding costumes, leisure clothes, professional suits, etc. have become conventional categories in the market. It is conceivable that the more clear products will be in the future clothing market, the more popular it will be.
    . Fourth, social hotspots, popular culture, and international trends have prompted consumers' aesthetic tastes to continue to change. In the past two decades, the significant improvement of China's economic level has made people no longer limited the practical needs of clothing, and began to pay attention to the deeper role of clothing's dressing and expressing themselves. Their acceptance and digestion of new things and fashion trends are staggering, but at the same time, there are no shortage of preferences and persistence on their traditional traditions. To some extent, they are almost elusive.
    Fifth, consumers are becoming increasingly mature. The prosperous market and developed information provide them with the best fast -making education courses. More and more people have begun to get rid of the consumption habits of trust and blindness, and gradually realize their true needs. They have a better sense of smell and judgment on clothing style, style, and quality and price ratio. Seeing this, understanding their hobbies, and giving them the best choice will be the only correct way to try to enter the Chinese clothing market.
    The clothing market research report summary 3
    . Introduction:
    This time, Huangzhou training we investigated 80 female consumers each 20 male consumers. Their age is mostly between 16-25.
    In investigation, we found that most consumers of Huangzhou consumers are between 100-150. However, some consumption can accept the price of 150-200 yuan. Moreover, consumers' requirements for clothes are also quite high, and most of them seek knitting and blended. However, consumers who sell clothes are more willing to go to that specialty store or commercial street. The choice of clothing consumers pay more attention to choosing more casual clothes. It is especially important that we find that consumers in Huangzhou have no fully understanding of online shopping, and even even more, we have never heard of online shopping. The requirements for brand names are not very high.
    The Huangzhou survey allows us to realize that we need to vigorously implement online shopping. For our online stores, it is an opportunity to expand the market, but we also need to start the market more hard to open Huangzhou and open Huangzhou This "no net" phenomenon.
    This is just a simple description of our survey. The following is a detailed analysis of our survey.
    . The main content:
    1. The background of the survey
    Overall: the clothing industry rely on cheap labor resources and strong industrial supporting advantages, and pride in the textile and apparel industry. With the cancellation of import quotas, clothing companies are facing unprecedented development opportunities. Therefore, we need to strengthen the following key tasks: consolidate the existing market, maintain export order; share the potential market; innovate the market; implement a standardized strategy. Exporting enterprises should also do a good job of responding to the "post -quota era": first of all, actively promote corporate restructuring, optimize resource allocation, and enhance innovation capabilities; second, actively carry out industrialization construction, promote the extension of trade up and down, improve the entire system The benefits; the third is to actively implement the brand strategy and gradually develop their own brands; the fourth is to actively "go global" and "please come in", actively absorb and digest foreign advanced production technology and management experience, and accelerate the construction of talent teams. Through the market survey of professional clothing projects in China, the production enterprise and investment institutions will fully understand the product market, raw material supply, sales methods, effective customers and potential customers, to study the market positioning of competitors, product characteristics, product pricing, marketing, marketing, marketing Models, sales networks and enterprise development provide a basis for decision -making. The entire series of 2011 is mainly a single color tone. Among them, black and white represent dual characteristics, such as hardness and softness, history and modernity, and also represent the style of the brand.
    1). Costumes are the first market formed since the reform and opening up. It is a market with low threshold and easy to enter. Because of this, it is also the most likely saturated and decaying market. It is also obvious for regional requirements. There are small county markets in small counties, small villages have their small markets, and provincial capital cities also have a standardized market
    2). According to surveys, modern society, more and more people pay attention to the instrument. The requirements for clothing are not only related to the psychology, age, and personality of the clothing, but also affected by other customers' purchase behaviors, which are affected by the factors of the customer. The influence of objective conditions is closely related to the age level, education level, aesthetic taste, and consumption purpose of the individual.
    3) The consumption of the 211th century caters to the different tastes and styles of modern people's clothes.
    c. Price is another important influencing factor in buying clothing. More than half of the buyers are willing to accept the cost of about 100 yuan.
    d. For the place of buying clothing, 58.06%of women and 47.37%of men choose to buy in specialty stores.
    E. Investigation shows that people generally believe that the general problems in the clothing wholesale market are incomplete product grades, low product quality, and poor sanitary conditions. These problems are all problems that need to be solved in the clothing market. This also shows that the requirements of buyers are constantly improving, and they hope to purchase clothing in a clothing wholesale market with full product grade, high product quality, sound financial facilities, and comfortable environment.
    It to understand the full picture of the current clothing market, provide advanced market development experience and concepts, and let the market understand each other and learn advanced development models, so as to gradually change and eliminate backward marketing and management methods. It also plays a positive role in achieving the development of market development, excessive development, providing business decision -making reference for industry and enterprises, and promoting the exchange of international domestic trade platforms.
    Ap with the increase of consumer consumption capacity, it is no longer simply considered the basic functions of the product when purchasing the clothing. On the premise of achieving a certain economic income When you find, you can choose a brand product that can more express economic strength and taste. With the faster speed of information communication, the pace of consumer groups for brand consumption are almost consistent with popular fashion needs. The clothing consumer market is along: demand consumption-> fashionable consumption-> fashion consumption-> personalized consumption, such a trajectory of a brand consumption demand from low to high. Although the influence of factors such as the differences in regional economy, the differences in personal income, and the differences in urban culture in the current stage, have caused the overall uneven manifestation of the clothing consumer market, over time, this difference will be pushed, this difference will be the amount of this difference. Quickly flat.
    3. Survey results
    ) Gender:
    Total answers: 100
    ) Age:
    Total number of answers: 100
    3) Acceptable acceptance Clothing price:
    Total number of answers: 100
    4) Place of purchasing clothing:
    Total number of answers: 100
    5) Selection of clothing fabrics:
    Total number of answers: 100
    6) Attitude to online shopping:
    Total number of answers: 100
    4. Overall conclusions and suggestions
    Youth: consumer groups of this age group It is the most important group of clothing consumption. It is the group with the largest number of clothing purchases in consumer groups and a large amount of purchases. Among them, the women's population is slightly more male than men, and the proportion of men and women in China is the opposite of the Chinese population. This group has a strong desire to buy, fashion, pursuing popularity, personality, dare to try new things, and easy to accept various new brands. A large part of the group is easy to shop impulsively. It is currently the most intense market segment of clothing brands and competition.
    In youth: The consumer group of this age group is the main group of clothing consumption, and is the group with the highest value of single -piece clothing in consumer groups. This group is the most strong economic foundation for the consumer group. desire. However, most people's outlook on life and values ​​of this group are relatively mature, so they have their own preferences for styles and fashion. A considerable number of people already have their own brands, and the new market emphasizes the personalization and personalization of consumers and the personalization of consumers. Ethicalization, so the psychological grasp of consumers is becoming more and more important, more and more complicated. From the complex relationship between brands and consumer behavior, we can see the complexity of brand building, the interaction and changing relationship between brand building and consumer behavior. Only by deeply recognizing this can we help our brand building and maintenance work process and play a role in guiding consumer behavior.
    4). The current "brand -name strategy" advocated is produced by adapting to consumer behavior, because the impact of strong brands on consumer behavior is the most general performance of the brand. Strong brands can bring a impact effect to consumers psychologically, and produce motives for purchasing. Once applicable, due to the better actual effect, it has achieved good evaluation, and the reputation gradually forms, and then achieve the effect of trust, strengthening, and emotional resonance In summary, in the face of a fierce market competitive environment, consumers' behavior is one of the most concerned factors for enterprises. For modern enterprises, all its product development and marketing activities should be based on consumer needs. Only providing products/services that meet the needs of consumers are the development of enterprises.
    5). Since the reform and opening up, my country's economic construction has made great progress. The living standards of the people are significantly improved. The first place in "clothing, food, housing, and travel" is "clothing". People's requirements for clothing are thousands of miles a day, from color to style, to brands, different consumer groups, different consumer groups Different consumption psychology has formed different levels of consumption.
    ). The consideration is no longer the problem of everyone's clothing, but the requirements of the current aesthetic and clothing culture that people are constantly improving. What my country has is a consumer group with a strong purchase ability and strong purchase desire
    7). Innovation is a combination of production factors or production methods that enterprises have never passed into the operating system, so as to quickly enhance the operation of operations System force. It is only the embodiment of the personal value of entrepreneurs or employees, and it is also a kind of economic behavior that transcended traditional. In the era of information technology, innovation is a more vitality and more value -based business elements. Therefore, we must actively promote the spirit of innovation, follow the times, and start from people's needs. Only in this way can we be invincible in the market.

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