. Platform algorithm and rules to understand the algorithm and rules of the Douyin platform. It is very important to be a successful creator. 1. Douyin recommendation algorithm everyone knows that Douyin is a national -level app. Its traffic is huge and also attracted a lot of content creators. So many creators upload videos to Douyin. It is impossible to recommend it to users every video. At this time, the recommendation algorithm needs to be used so that users can choose the video they may like in the products in the sea. How to let our videos be captured by Douyin's algorithm, so as to recommend more people? There are mainly the following five dimensions, namely: the end of the broadcast rate, the number of likes, the number of comments, the number of attention, and the number of reposts. (The importance of ranking in order) The five dimensions above the five dimensions are 100 points. When your video has hundreds of playbacks, your product will enter the products of similar labels for comparison. If the score is higher, then anyone will win, so as to get more recommendations, thus pk, and then recommend it. 2. Douyin audit mechanism D vibrato has a large number of creators every day to release videos. It is definitely necessary to set the video audit filtering mechanism, filtering some platforms that are not allowed to be allowed. There are currently double reviews, namely machine audits and manual review. D vibrato review criteria: Machine review: This Set the artificial intelligence model in advance to identify your video screens and keywords to review whether your works and copywriting are illegal. If the video rules may cause the work: reduce recommendation, delete works, self -visible, etc. Delete or set itself directly in violation of rules. If you cannot directly determine the violations, it will enter artificial review. If artificial audit: The work that is suspected of violations of the machine was screened by the machine, and the audit was manually reviewed. Artificial reviews are mainly around three, video title, video cover, and video key frames. If you are issued illegal, you will be punished: delete video, reduce right notice, and ban accounts. . Account registration and positioning The understanding of the algorithm and rules of Douyin, you can play Douyin. First of all, what you need to prepare is the registration account and content positioning. 1. Account registration phase The registered process I don't have much B, but it should be remembered that registered Douyin requires good mobile phone equipment and network (no historical violations) The illegal mobile phone must restore the factory settings. It is not possible to delete Douyin, which will lock the mobile phone device. M time before logging in to Douyin or before publishing the work, it is recommended to open the flight mode. After 5 seconds, turn off to replace the network IP. I have a 10W fan Douyin. If there is no violation of the work, it is released. I can send it out by opening a flight mode. It is really not me to talk about it. It is really useful. and then try not to even go to the wifi in the public area. It is possible that this network has a record of the title. If you even have this wifi, you may be associated and cause the current. Try not to go). The account information in the early stage of the account must highlight your content positioning, I will write it later. Secondly, do not have any violations and advertising information in the account information. Try not to use the web map as much as possible. Introduction cannot have contact information. 2. The account number of the account number The statement on the raising network has a lot of statements. Some people think that the nourishing number does not exist, but I personally think it is necessary to raise the number (if you disagree Look at a joke). This is that the nourishing number is a normal user behavior, and you don't need to pay attention, like, and comment without deliberate attention. You can just use it normally. In one year, you can post a new number of Douyin. I will post the work. The work will be popular the next day. It is very simple to get recommended. The new number is registered and not raised. The work does not send it out illegally, but it can be seen by yourself, because Douyin secretly blocks your videos, not even the entrance to the appeal. Who should find it? The just -registered Douyin will immediately post a work, a bit aggressive. Don't let the platform think that you have a strong marketing intention, otherwise you will limit your content release and recommendation. Is how many days to raise, I think it is almost a week. During the period, just like it, comment, and pay attention to it. Use it more. 3. Account content positioning What is content positioning? That is the direction you want to update next. The fixed update direction can make your fans more vertical. Remember that any videos are posted, which will make your account messy fans and miscellaneous. Vertical fans will make your content have better results and better realize later. The content classification currently includes: Ying value beauty, handsome guy, cute baby, beauty, hairdressing, weight loss, fashion, skin care, street shooting n interests cars, travel, games, technology, animation, constellation, food, film and television, magic, sound Life n animal, life, sports, emotion, home n skills Funny, music, dance, skills, literature, painting, programmer, foreign language, Rubik's cube n sports sports, football, basketball, weight loss, health, yoga n mobile games and computer games The Jedi Survival, King Glory, Stimulating Battlefield, League of Legends, CSGO, Crossing Fire, Fifth Personality, My World, etc. n office workers , PPT, OFFICE Student Party Primary school, junior high school, high school, university, language, mathematics, public examination, campus, education n small fart children Toys Exploring and discovering This XX, XX in the XX world, the other party is your XX, XX fan group, mobile phone user xx other stars, actors, brands, blue V v , Shopping carts, grass, golden sentences, government affairs, foreigners, detectives, headlines, technical flow, entertainment, health, law, psychology, watch Why do you need to emphasize positioning, you will find large size on Douyin They all have their own characteristics, but the content found that you will find that you are uniform. For example, Brother Hu said that he was the car; for example, Hui Zi relied on his face value; Everyone's positioning is clear, and fans are concentrated. Please click Enter the picture description (You can add your account type to the nickname, for example, Brother Tiger said the car, it is clear at a glance, this is a car -based vibrato account, follow his fans, follow his fans I believe it is interested in the car) In the imagination, you posted a beauty video, and 1,000 male fans rose. At this time, you update a handsome video, who watched it? Understand applause! Intersection Intersection . The tools needed 1. Shooting the tools required (1) Shooting equipment For most novices, the mobile phone is sufficient to take a video. No camera is required. However, the mobile phone is recommended to be 800W pixels and above, and the resolution of the mobile phone is set to 1080P or above (if it supports 4K, adjust it to 4K), 30 frames or more. (2) Stabilizer The screen will shake if you shoot with your hands. In order to improve the quality of video shooting and improve stability, we need to use some auxiliary devices, such as: mobile phone shooting Three -foot frame The mobile phone shooting handheld gimbal Bluetooth controller (if it is not convenient for yourself to press the key, you can use the Bluetooth controller) (3) Mickey The main function is: Enhanced sound effects; convenient for radio, making sound effects better (4) Missing light The mobile phone shooting is very light. At this time, we need to use the light. It the above tools are enough to shoot basic videos, which can be bought in a certain treasure. 2. Tools required for the post -processing of the video (1) Video screen, add subtitles, sound processing doing Douyin itself is a record of a beautiful life, so there is no need to use any PR, AE, AE, For professional editing software, of course, it is better to be a professional editing software, but most of such software will not use it. If it is not possible, you can use the official editing tool of Douyin: cutting The bottom basic function and fast shadow of the shelter, all of which are edited, audio, stickers, filters, special effects, proportion, etc. The video exported from the shelter has no watermark, but the path shared is very single, and can only be shared to Douyin! Perhaps it is known as the official editing tool of Douyin, which is seamlessly fit. And the shelter APP supports the Douyin Music Library, as well as various style soundtracks and transfer music, which can basically meet the editing needs of most users. Please click Enter the picture description (2) Cover The account number of some types is not fixed. The video content is the cover, but some content still needs to be made, such as film and television, such as film and television, such as film and television, such as film and television For the class account, the three videos need to make a cover with a plot. It professional tools have PS, but this is also difficult, and it is difficult for people who do not understand. At this time you can use picture design websites such as designing design, maker stickers, one -click cutting, font special effects, picture formats, and picture templates, and the operation is better. The official website has novice guidance. Note: If many software tools are not used, you may wish to go to Bilibili to see a lot of tutorials. 3. Data analysis tools flying melon data, I am using a data analysis tool, it can track the Douyin account, understand the operation of the account. Douyin platform's recent cargo data will help you screen popular products. You can also know the recent videos of Douyin burst, which can achieve a good reference. Please click to enter the picture description , but this tool is charged, it is quite expensive, everyone may not need to use it, but of course it is better if there is any. 4. Basic operating skills The basic requirements of a qualified short video, clear picture quality and correct format (1080px wide, high 1920px) 1. When it comes to the algorithm of Douyin videos, you must refer to these dimensions to improve the recommendation: the end of the broadcast rate, the number of likes, the number of comments, the number of attention, and the number of reposts, of which the broadcast rate is essential. Here I suggest that you control the video duration within 10 seconds. It is recommended to 7 seconds to make it easier for users to watch your video quickly and improve your product broadcast rate. 2. Increase the weight of the playback volume Douyin is indeed weighing. I operate hundreds of accounts (not bragging), and I find some of them. The general weights of the early stage are 300-500 playback volume (if the playback volume of the first three works is lower than 300, I suggest that the account number is registered to re-register the nourish number directly, which can be canceled at the Douyin Safety Center). This kind of The continuous update may be hot. If there is no fire, you will find that your videos are hundreds of playbacks no matter how you send it. But if you have a work in your account, the volume of the work will break 1000, and the number of works you post later will be more than 700, and the number of playbacks will be significantly increased. If you have a good luck, but the playback volume exceeds 10,000, then your account number can easily break through more than 10,000. If the video data response during the period is good, you can break 100,000. It is not difficult to see that the account is indeed a weight. If your video playback has exceeded 100,000 in the early stage, then the work you posted will be easier to recommend, so we need to break the playback volume Essence To summarize some video types that are easier to break: The star with large traffic, the latest hot events, recent popular background music, funny videos (the material can refer to other accounts of Douyin. The second processing can still be fired again) The previous work to pay 5 times to 5 accounts, and the volume of each account will be tens of thousands and hundreds of thousands. Because the flow of Douyin is too large, hundreds of thousands of playback volume can only be regarded as a nine cattle and one hair, and it can still continue to fire. The method of breaking the playback volume is my usual means. If you can do a large number, you can also drive the small traffic through a large conversion of small numbers. It is also a very good method. It can be very good. Add weight to the new number and get more recommendations. 3. Vote DOU Test Video This dou mentioned here is not really letting you go to DOU , but to test whether the Douyin video is recommended normally. If you click Dou , it prompts you to prompt you This video is not suitable for popularity, then you have a problem with your video, and it can be said that the death penalty is basically sentenced. If it can be popular normally, it means that your video is normal, so you don't need to control it. Please click Enter the picture description 4. From the video title The title mainly includes copywriting topic, and its core role is 2: Recommended, get more exposure This to users: In order to let the users see the video stay for our video, like, comment, forward n mentioned earlier, Douyin is an artificial intelligence review manual audit Essence Therefore, our title is to see the machine first, mainly to insert some core keywords and topics in the video title, so that the Douyin machine is label to label our work and recommend more accurate people. For example, women wear, then the system will be recommended to women first, and it will not be randomly recommended, which will make your video crowd more accurate. You can also let users understand your video theme and better allow users to stay. It you can also play some title routines. I need to summarize this later. Let's continue to look down first. 5. Referring to the popular content of Douyin The content of the Douyin fire, after two modifications, there are still continued fire. You can refer to the recent fires that have been in the same field in the same field, and then make a second remake or heavy, which is the so -called pseudo -original, often the effect is better than your own original. It is not difficult to find that Douyin is an original to drive tens of millions of remakes, sing the whole network jump, dance on the entire network jump, Douyin is this urine. Find some of the shortcomings of original videos, and then remake, you can get angry than him. 6. Do not mess up without 1,000 fans Before without 1,000 fans, it is not recommended to advertise, promote, sell products, etc. The account is done in the early stage of the account, accumulates fans, and can better monetize later in the later stage. This must be remembered. 7. Adjust the mentality The people sent 3 or 5 works with intentions. The volume of playback is only a few hundred, and the mentality may collapse. The field is vertical, and it is necessary to keep the content. And a video can also drive the previous video playback volume. It is important to play Douyin's good attitude. The basic operation game I know above will continue to be updated in the future. . There are many ways to monetize in the later period The method of monetization of Douyin. Here I only share some common monetization methods: 1. Commercial advertising Star map is used to pick up commercial advertisements. Merchants will publish advertising tasks on it. You can pick up the task by yourself. The threshold is a fan of 100,000. There is also the merchant to contact, but generally you have to have millions of fans to have this advertising. For example, Digula K, a advertisement is nearly 500,000. 2. Commodity window After passing the real -name authentication of Douyin, more than 10 works are published, 1,000 fans can open the product window Please click to enter the picture description and then you can then you can Selling goods on the window on the window, this is also the most common way to make money in Douyin. When you publish high -quality works, you can hang the corresponding products (you do n’t need to have products, there are products on the vibrato, or you can add it to add it, or you can add it. Taobao alliance products), the video can bring good commissions after it is hot. 3. External drainage It profile column to add personal contact information is a common way for many micro -business or Taobao shop owners. 4. Knowledge payment This requires a strong professionalism. If you are very professional in a certain field, you can develop your course to teach knowledge and pay knowledge, such as editing tutorials, shooting tutorials, Excel form tutorials, etc. Wait. 5. Offline physical stores The ordinary people can operate in the same city. If you make some trials and trials in the same city, then you will receive some advertisements in the same city, such as trying to eat Gourmet, try to stay in the hotel, etc., and then bring the address when publishing the work to attract other people in the same city to experience. 6. Brand promotion The most influential influence is Chen He's Xianhezhuang hot pot restaurant. As long as the big net red is basically invited by Chen He Brush it, this is the most typical brand promotion. Please click Enter the picture description 7. Live realization The live broadcast monetization is divided into two forms. One is to make money by fans to brush gifts. On the other hand, the live broadcast is carried out. Among them, Li Jiaqi is a model, and some recent Internet celebrities have begun to bring goods in Douyin. A live broadcast is a sales of several billion yuan.
Author: Ah Hao
Source: Zhihu
. Platform algorithm and rules
to understand the algorithm and rules of the Douyin platform. It is very important to be a successful creator.
1. Douyin recommendation algorithm
everyone knows that Douyin is a national -level app. Its traffic is huge and also attracted a lot of content creators. So many creators upload videos to Douyin. It is impossible to recommend it to users every video. At this time, the recommendation algorithm needs to be used so that users can choose the video they may like in the products in the sea.
How to let our videos be captured by Douyin's algorithm, so as to recommend more people? There are mainly the following five dimensions, namely: the end of the broadcast rate, the number of likes, the number of comments, the number of attention, and the number of reposts. (The importance of ranking in order)
The five dimensions above the five dimensions are 100 points. When your video has hundreds of playbacks, your product will enter the products of similar labels for comparison. If the score is higher, then anyone will win, so as to get more recommendations, thus pk, and then recommend it.
2. Douyin audit mechanism
D vibrato has a large number of creators every day to release videos. It is definitely necessary to set the video audit filtering mechanism, filtering some platforms that are not allowed to be allowed. There are currently double reviews, namely machine audits and manual review.
D vibrato review criteria:
Machine review:
This Set the artificial intelligence model in advance to identify your video screens and keywords to review whether your works and copywriting are illegal. If the video rules may cause the work: reduce recommendation, delete works, self -visible, etc. Delete or set itself directly in violation of rules. If you cannot directly determine the violations, it will enter artificial review.
If artificial audit:
The work that is suspected of violations of the machine was screened by the machine, and the audit was manually reviewed. Artificial reviews are mainly around three, video title, video cover, and video key frames. If you are issued illegal, you will be punished: delete video, reduce right notice, and ban accounts.
. Account registration and positioning
The understanding of the algorithm and rules of Douyin, you can play Douyin. First of all, what you need to prepare is the registration account and content positioning.
1. Account registration phase
The registered process I don't have much B, but it should be remembered that registered Douyin requires good mobile phone equipment and network (no historical violations)
The illegal mobile phone must restore the factory settings. It is not possible to delete Douyin, which will lock the mobile phone device.
M time before logging in to Douyin or before publishing the work, it is recommended to open the flight mode. After 5 seconds, turn off to replace the network IP. I have a 10W fan Douyin. If there is no violation of the work, it is released. I can send it out by opening a flight mode. It is really not me to talk about it. It is really useful.
and then try not to even go to the wifi in the public area. It is possible that this network has a record of the title. If you even have this wifi, you may be associated and cause the current. Try not to go).
The account information in the early stage of the account must highlight your content positioning, I will write it later. Secondly, do not have any violations and advertising information in the account information. Try not to use the web map as much as possible. Introduction cannot have contact information.
2. The account number of the account number
The statement on the raising network has a lot of statements. Some people think that the nourishing number does not exist, but I personally think it is necessary to raise the number (if you disagree Look at a joke).
This is that the nourishing number is a normal user behavior, and you don't need to pay attention, like, and comment without deliberate attention. You can just use it normally. In one year, you can post a new number of Douyin. I will post the work. The work will be popular the next day. It is very simple to get recommended.
The new number is registered and not raised. The work does not send it out illegally, but it can be seen by yourself, because Douyin secretly blocks your videos, not even the entrance to the appeal. Who should find it? The just -registered Douyin will immediately post a work, a bit aggressive. Don't let the platform think that you have a strong marketing intention, otherwise you will limit your content release and recommendation.
Is how many days to raise, I think it is almost a week. During the period, just like it, comment, and pay attention to it. Use it more.
3. Account content positioning
What is content positioning? That is the direction you want to update next. The fixed update direction can make your fans more vertical. Remember that any videos are posted, which will make your account messy fans and miscellaneous. Vertical fans will make your content have better results and better realize later.
The content classification currently includes:
Ying value
beauty, handsome guy, cute baby, beauty, hairdressing, weight loss, fashion, skin care, street shooting n interests
cars, travel, games, technology, animation, constellation, food, film and television, magic, sound
Life n animal, life, sports, emotion, home n skills
Funny, music, dance, skills, literature, painting, programmer, foreign language, Rubik's cube n sports
sports, football, basketball, weight loss, health, yoga n mobile games and computer games
The Jedi Survival, King Glory, Stimulating Battlefield, League of Legends, CSGO, Crossing Fire, Fifth Personality, My World, etc. n office workers
, PPT, OFFICE
Student Party
Primary school, junior high school, high school, university, language, mathematics, public examination, campus, education n small fart children
Toys
Exploring and discovering
This XX, XX in the XX world, the other party is your XX, XX fan group, mobile phone user xx
other
stars, actors, brands, blue V v , Shopping carts, grass, golden sentences, government affairs, foreigners, detectives, headlines, technical flow, entertainment, health, law, psychology, watch
Why do you need to emphasize positioning, you will find large size on Douyin They all have their own characteristics, but the content found that you will find that you are uniform. For example, Brother Hu said that he was the car; for example, Hui Zi relied on his face value; Everyone's positioning is clear, and fans are concentrated.
Please click Enter the picture description
(You can add your account type to the nickname, for example, Brother Tiger said the car, it is clear at a glance, this is a car -based vibrato account, follow his fans, follow his fans I believe it is interested in the car)
In the imagination, you posted a beauty video, and 1,000 male fans rose. At this time, you update a handsome video, who watched it? Understand applause! Intersection Intersection
. The tools needed
1. Shooting the tools required
(1) Shooting equipment
For most novices, the mobile phone is sufficient to take a video. No camera is required. However, the mobile phone is recommended to be 800W pixels and above, and the resolution of the mobile phone is set to 1080P or above (if it supports 4K, adjust it to 4K), 30 frames or more.
(2) Stabilizer
The screen will shake if you shoot with your hands. In order to improve the quality of video shooting and improve stability, we need to use some auxiliary devices, such as:
mobile phone shooting Three -foot frame
The mobile phone shooting handheld gimbal
Bluetooth controller (if it is not convenient for yourself to press the key, you can use the Bluetooth controller)
(3) Mickey
The main function is: Enhanced sound effects; convenient for radio, making sound effects better
(4) Missing light
The mobile phone shooting is very light. At this time, we need to use the light.
It the above tools are enough to shoot basic videos, which can be bought in a certain treasure.
2. Tools required for the post -processing of the video
(1) Video screen, add subtitles, sound processing
doing Douyin itself is a record of a beautiful life, so there is no need to use any PR, AE, AE, For professional editing software, of course, it is better to be a professional editing software, but most of such software will not use it.
If it is not possible, you can use the official editing tool of Douyin: cutting
The bottom basic function and fast shadow of the shelter, all of which are edited, audio, stickers, filters, special effects, proportion, etc. The video exported from the shelter has no watermark, but the path shared is very single, and can only be shared to Douyin! Perhaps it is known as the official editing tool of Douyin, which is seamlessly fit. And the shelter APP supports the Douyin Music Library, as well as various style soundtracks and transfer music, which can basically meet the editing needs of most users.
Please click Enter the picture description
(2) Cover
The account number of some types is not fixed. The video content is the cover, but some content still needs to be made, such as film and television, such as film and television, such as film and television, such as film and television For the class account, the three videos need to make a cover with a plot.
It professional tools have PS, but this is also difficult, and it is difficult for people who do not understand. At this time you can use picture design websites such as designing design, maker stickers, one -click cutting, font special effects, picture formats, and picture templates, and the operation is better. The official website has novice guidance.
Note: If many software tools are not used, you may wish to go to Bilibili to see a lot of tutorials.
3. Data analysis tools
flying melon data, I am using a data analysis tool, it can track the Douyin account, understand the operation of the account. Douyin platform's recent cargo data will help you screen popular products. You can also know the recent videos of Douyin burst, which can achieve a good reference.
Please click to enter the picture description
, but this tool is charged, it is quite expensive, everyone may not need to use it, but of course it is better if there is any.
4. Basic operating skills
The basic requirements of a qualified short video, clear picture quality and correct format (1080px wide, high 1920px)
1. When it comes to the algorithm of Douyin videos, you must refer to these dimensions to improve the recommendation: the end of the broadcast rate, the number of likes, the number of comments, the number of attention, and the number of reposts, of which the broadcast rate is essential. Here I suggest that you control the video duration within 10 seconds. It is recommended to 7 seconds to make it easier for users to watch your video quickly and improve your product broadcast rate.
2. Increase the weight of the playback volume
Douyin is indeed weighing. I operate hundreds of accounts (not bragging), and I find some of them.
The general weights of the early stage are 300-500 playback volume (if the playback volume of the first three works is lower than 300, I suggest that the account number is registered to re-register the nourish number directly, which can be canceled at the Douyin Safety Center). This kind of The continuous update may be hot. If there is no fire, you will find that your videos are hundreds of playbacks no matter how you send it.
But if you have a work in your account, the volume of the work will break 1000, and the number of works you post later will be more than 700, and the number of playbacks will be significantly increased. If you have a good luck, but the playback volume exceeds 10,000, then your account number can easily break through more than 10,000. If the video data response during the period is good, you can break 100,000.
It is not difficult to see that the account is indeed a weight. If your video playback has exceeded 100,000 in the early stage, then the work you posted will be easier to recommend, so we need to break the playback volume Essence To summarize some video types that are easier to break:
The star with large traffic, the latest hot events, recent popular background music, funny videos (the material can refer to other accounts of Douyin. The second processing can still be fired again)
The previous work to pay 5 times to 5 accounts, and the volume of each account will be tens of thousands and hundreds of thousands. Because the flow of Douyin is too large, hundreds of thousands of playback volume can only be regarded as a nine cattle and one hair, and it can still continue to fire.
The method of breaking the playback volume is my usual means. If you can do a large number, you can also drive the small traffic through a large conversion of small numbers. It is also a very good method. It can be very good. Add weight to the new number and get more recommendations.
3. Vote DOU Test Video
This dou mentioned here is not really letting you go to DOU , but to test whether the Douyin video is recommended normally. If you click Dou , it prompts you to prompt you This video is not suitable for popularity, then you have a problem with your video, and it can be said that the death penalty is basically sentenced. If it can be popular normally, it means that your video is normal, so you don't need to control it.
Please click Enter the picture description
4. From the video title
The title mainly includes copywriting topic, and its core role is 2:
Recommended, get more exposure
This to users: In order to let the users see the video stay for our video, like, comment, forward n mentioned earlier, Douyin is an artificial intelligence review manual audit Essence Therefore, our title is to see the machine first, mainly to insert some core keywords and topics in the video title, so that the Douyin machine is label to label our work and recommend more accurate people.
For example, women wear, then the system will be recommended to women first, and it will not be randomly recommended, which will make your video crowd more accurate. You can also let users understand your video theme and better allow users to stay.
It you can also play some title routines. I need to summarize this later. Let's continue to look down first.
5. Referring to the popular content of Douyin
The content of the Douyin fire, after two modifications, there are still continued fire. You can refer to the recent fires that have been in the same field in the same field, and then make a second remake or heavy, which is the so -called pseudo -original, often the effect is better than your own original.
It is not difficult to find that Douyin is an original to drive tens of millions of remakes, sing the whole network jump, dance on the entire network jump, Douyin is this urine. Find some of the shortcomings of original videos, and then remake, you can get angry than him.
6. Do not mess up without 1,000 fans
Before without 1,000 fans, it is not recommended to advertise, promote, sell products, etc. The account is done in the early stage of the account, accumulates fans, and can better monetize later in the later stage. This must be remembered.
7. Adjust the mentality
The people sent 3 or 5 works with intentions. The volume of playback is only a few hundred, and the mentality may collapse. The field is vertical, and it is necessary to keep the content. And a video can also drive the previous video playback volume. It is important to play Douyin's good attitude.
The basic operation game I know above will continue to be updated in the future.
. There are many ways to monetize in the later period
The method of monetization of Douyin. Here I only share some common monetization methods:
1. Commercial advertising
Star map is used to pick up commercial advertisements. Merchants will publish advertising tasks on it. You can pick up the task by yourself. The threshold is a fan of 100,000. There is also the merchant to contact, but generally you have to have millions of fans to have this advertising. For example, Digula K, a advertisement is nearly 500,000.
2. Commodity window
After passing the real -name authentication of Douyin, more than 10 works are published, 1,000 fans can open the product window
Please click to enter the picture description
and then you can then you can Selling goods on the window on the window, this is also the most common way to make money in Douyin. When you publish high -quality works, you can hang the corresponding products (you do n’t need to have products, there are products on the vibrato, or you can add it to add it, or you can add it. Taobao alliance products), the video can bring good commissions after it is hot.
3. External drainage
It profile column to add personal contact information is a common way for many micro -business or Taobao shop owners.
4. Knowledge payment
This requires a strong professionalism. If you are very professional in a certain field, you can develop your course to teach knowledge and pay knowledge, such as editing tutorials, shooting tutorials, Excel form tutorials, etc. Wait.
5. Offline physical stores
The ordinary people can operate in the same city. If you make some trials and trials in the same city, then you will receive some advertisements in the same city, such as trying to eat Gourmet, try to stay in the hotel, etc., and then bring the address when publishing the work to attract other people in the same city to experience.
6. Brand promotion
The most influential influence is Chen He's Xianhezhuang hot pot restaurant. As long as the big net red is basically invited by Chen He Brush it, this is the most typical brand promotion.
Please click Enter the picture description
7. Live realization
The live broadcast monetization is divided into two forms. One is to make money by fans to brush gifts. On the other hand, the live broadcast is carried out. Among them, Li Jiaqi is a model, and some recent Internet celebrities have begun to bring goods in Douyin. A live broadcast is a sales of several billion yuan.