5 thoughts on “What is the design inspiration of the "Yihe Box" moon cake gift box launched in the Summer Palace?”
Courtney
1. A box of mooncakes with a box of mooncakes is based on the condensed cultural elements of the Scenic Palace. The design of the outer box is inspired by the hundred birds in the Le Shoutang of the Summer Palace. Take the Phoenix pattern in the screen as an element, which means a happy life vision of auspiciousness and family reunion. 2, inner box design is based on the 6 attractions of the Summer Palace: Fuxiang Pavilion, Renshou Hall, Dehe Garden, Listening Pavilion, Qing Fei, Seventeen Kong Bridge, and select Swallow, Yellow Pupae, and Long Tail Blue Kills, respectively. , Phoenix, Bandbird, Magpie, to express beautiful blessings such as Feiyan's wings, swallowing warblers, laughes dance, Phoenix Chengxiang, Fu Shou Shuangquan, and happy eyebrows.
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1, "Yixi Box" moon cake gift box pattern is derived from the Summer Palace Le Shutang Cantonese embroidered birds facing the phoenix screen. 2, the hundred birds are a traditional cultural story, telling the ordinary phoenix. When other birds only know that they are fun and enjoy, they silently pick up their discarded and wasteful fruits. Later in a disaster, the fruit shared the fruits to rescue everyone, and the birds were loved by the birds and were elected as the bird king. The dazzling hundred bird clothes -weaved by the most beautiful feather dedicated by each bird, which is the glory of the Phoenix, and praises to the great ambition without fear of different vision and not being vulgar. The pursuit of forbearance and persistence.
On the occasion of the Mid -Autumn Festival, the Summer Palace was involved frequently, and the century -old Tao Taoju jointly launched the "Yihe Box" cultural and creative moon cake gift box. The design of this moon cake is inspired by the Yuexiu Birds of Leshou Tang facing the phoenix screen, 6 kinds of Ruiban, Buddha, Buddha Xiang Pavilion, Seventeen Confucius Bridge, including golden legs and yolk lotus. Traditional mooncakes such as Rong, red dates and walnuts take classic routes. The "Yihe Box" also draws the royal garden scenery and traditional cultural essence of the "Royal Garden Cultural Representative" of the Summer Palace. Among them, "Yi" has the meaning of self -cultivation, "harmony" is moderate, just right, rigid and soft; the "box" in the "one box" is "combined". The implication of sharing has pinned the beautiful reunion meaning of "a box of moon cakes, Yihe wish". The cross -border and mixing of moon cakes allows moon cakes to get rid of the stereotypes of "tradition" and "conservative", and make moon cakes take a breakthrough in the direction of young and fashionable. However, industry insiders believe that behind the creativity and mixing and match, only by maintaining the ingenuity of the consistent products can the cross -border road of moon cakes go longer. In addition to the integration of cultural elements, the designer also made an innovative design in the moon cake gift box cover, so that the "Bird Chao Phoenix Picture" on the gift box can be dismantled from the box as daily ornaments, placed in family, office, etc. Life scenarios, by integrating design language and culture, make it a modern beauty student living objects that inherit the royal garden culture of the Summer Garden. Is a box of 6 built -in moon cakes, 3 flavors: Shangpin Golden Legs, Five Soning Cakes, White Lotus Egg Yolk Jade Cakes, and Jubea Peach Cake. Before the production of moon cakes, the Yihe Box project found through big data that the type of moon cake with the highest popularity of consumers was Cantonese. Among the mooncakes sold by Tmall, the top three are the top three are Wuren, Egg Yolk Lotus Rong, and Ham. So I finally chose three flavors of golden legs, egg yolk white lotus, and red dates.
In recent years, the cultural and creative IP brands such as the Summer Palace, the Forbidden City, and the old godmother have appeared together. The unique cross -border has been sought after by consumers again and again. Oriental aesthetics and Chinese taste.
1. A box of mooncakes with a box of mooncakes is based on the condensed cultural elements of the Scenic Palace. The design of the outer box is inspired by the hundred birds in the Le Shoutang of the Summer Palace. Take the Phoenix pattern in the screen as an element, which means a happy life vision of auspiciousness and family reunion.
2, inner box design is based on the 6 attractions of the Summer Palace: Fuxiang Pavilion, Renshou Hall, Dehe Garden, Listening Pavilion, Qing Fei, Seventeen Kong Bridge, and select Swallow, Yellow Pupae, and Long Tail Blue Kills, respectively. , Phoenix, Bandbird, Magpie, to express beautiful blessings such as Feiyan's wings, swallowing warblers, laughes dance, Phoenix Chengxiang, Fu Shou Shuangquan, and happy eyebrows.
extension information:
1, "Yixi Box" moon cake gift box pattern is derived from the Summer Palace Le Shutang Cantonese embroidered birds facing the phoenix screen.
2, the hundred birds are a traditional cultural story, telling the ordinary phoenix. When other birds only know that they are fun and enjoy, they silently pick up their discarded and wasteful fruits. Later in a disaster, the fruit shared the fruits to rescue everyone, and the birds were loved by the birds and were elected as the bird king.
The dazzling hundred bird clothes -weaved by the most beautiful feather dedicated by each bird, which is the glory of the Phoenix, and praises to the great ambition without fear of different vision and not being vulgar. The pursuit of forbearance and persistence.
On the occasion of the Mid -Autumn Festival, the Summer Palace was involved frequently, and the century -old Tao Taoju jointly launched the "Yihe Box" cultural and creative moon cake gift box. The design of this moon cake is inspired by the Yuexiu Birds of Leshou Tang facing the phoenix screen, 6 kinds of Ruiban, Buddha, Buddha Xiang Pavilion, Seventeen Confucius Bridge, including golden legs and yolk lotus. Traditional mooncakes such as Rong, red dates and walnuts take classic routes. The "Yihe Box" also draws the royal garden scenery and traditional cultural essence of the "Royal Garden Cultural Representative" of the Summer Palace. Among them, "Yi" has the meaning of self -cultivation, "harmony" is moderate, just right, rigid and soft; the "box" in the "one box" is "combined". The implication of sharing has pinned the beautiful reunion meaning of "a box of moon cakes, Yihe wish".
The cross -border and mixing of moon cakes allows moon cakes to get rid of the stereotypes of "tradition" and "conservative", and make moon cakes take a breakthrough in the direction of young and fashionable. However, industry insiders believe that behind the creativity and mixing and match, only by maintaining the ingenuity of the consistent products can the cross -border road of moon cakes go longer.
In addition to the integration of cultural elements, the designer also made an innovative design in the moon cake gift box cover, so that the "Bird Chao Phoenix Picture" on the gift box can be dismantled from the box as daily ornaments, placed in family, office, etc. Life scenarios, by integrating design language and culture, make it a modern beauty student living objects that inherit the royal garden culture of the Summer Garden.
Is a box of 6 built -in moon cakes, 3 flavors: Shangpin Golden Legs, Five Soning Cakes, White Lotus Egg Yolk Jade Cakes, and Jubea Peach Cake. Before the production of moon cakes, the Yihe Box project found through big data that the type of moon cake with the highest popularity of consumers was Cantonese. Among the mooncakes sold by Tmall, the top three are the top three are Wuren, Egg Yolk Lotus Rong, and Ham. So I finally chose three flavors of golden legs, egg yolk white lotus, and red dates.
Inspiration must be from the design of the Summer Palace.
The cultural and creative IP brands such as the Summer Palace, the Forbidden City, the old godmother, etc.
In recent years, the cultural and creative IP brands such as the Summer Palace, the Forbidden City, and the old godmother have appeared together. The unique cross -border has been sought after by consumers again and again. Oriental aesthetics and Chinese taste.