New Store Opening theme Activity Planning Creative Plan

1 thought on “New Store Opening theme Activity Planning Creative Plan”

1. 

   Nick

   October 19, 2022 at 3:20 am

   In order to ensure the orderly and effective development of things or work, it is usually required to formulate a plan in advance. A good plan will definitely pay attention to the audience's participation and interaction. So do you know how to write a plan to be standardized? Here are the creative schemes (collection) of the new store opening theme activities that I have collected and organized. It is for reference only. I hope to help everyone.
   The theme activities of new store opening theme activities (collection) 1. Purpose of the event
   1. Gather popularity through opening activities, attract pedestrians to wait and see, form word -of -mouth publicity, achieve the effect of communication, further expand the knowledge of family knowledge The popularity and reputation of the brand within a certain range.
   . The consumer is attracted to the store through the activity, and consumers who visit the store for the first time.
   . Propaganda strategy
   1. Hanging large outdoor advertisements or lamp box advertisements on major streets, generally short -term advertisements, near new stores, mainly dedicated to opening, release time and surprise activities, in the content of the opening time and surprise activities. About 10 days before and after opening.
   2. One week before opening:
   ① DM leaflets are distributed to commercial concentrated areas, key blocks or residential communities, mainly to convey the content of the opening information and the content of the opening of the opening, stimulate consumers to participate and purchase _;
   ② Conditions permit, you can find local strong newspaper media cooperation to carry out publicity for leaflet clips;
   ③ funding allowance, can also be promoted by reporting media and television.
   3. Three days before opening:
   In strengthening the promotion, use the SMS platform to release the opening information, place floating air balloons around the business district, hanging off the celebration banner of the new store and the main road hanging banners, and the main road hanging banners, and the main roads hanging banners, and the main road hanging banners. Create the opening atmosphere, strengthen the stimulus pedestrians, and do warm -up work for the official opening celebration.
   4. On the day of opening, it can be carried out on the main streets nearby.
   5. One week after opening: The popularity at the time of continuous opening, a new promotional solution based on local consumption habits to ensure passenger flow and sales.
   . Event project settings
   1. Ceremony of opening celebrations.
   2. Promotional activities.
   . The event site is arranged
   1. The arch of the new store entrance, the empty balloon, banner, and appropriate vertical banner (hanging down from the upper floor of the building of the new store).
   2. Plas red carpet on the front street of Xintianmen, and the length of the carpet is Xm.
   3. Put the opening celebration flower blue on the left and right sides of the door of the new store.
   4. Make sure the new stores are guaranteed on the day of the opening. The employees know that the family knows that the standard clothing is standing on both sides of the door of the new store or at the entrance. Tracking (before the opening X Sky).
   5. The audio and microphone are equipped and debugged.
   . The opening ceremony of the opening ceremony
   X. Before point: Now the layout and sound debt
   X point: all activity staff to Qi
   x point to X point: the company department: the company department All participants and other participants came to Qi to coordinate the scene and increase their popularity to the opening site.
   x point to X point: the drum knocks, the military band blows up to attract past pedestrians and create the popularity index on the scene.
   x point to X point: the celebration ceremony officially began to announce the opening ceremony by Mr. Lu, and announced the start of the lion dance performance. At the same time, leaders and guests can visit Juba shops in the applause. Lion Performance ". During the performance, Lion Dedication (spit out the family Zhijibao store and the subtitles of the opening of the family)
   x point to X point: the event is over, the new store is opened as usual, and the sales of products and salespersons are promoted Event content), introduce membership card discounts and other activities. In order to continue the shopping boom of Jubao stores, the promotional activity can continue X Tian, ​​the purpose is to increase the entry rate and promote sales.
   6. The matters that should be prepared before the start of the event (X Tian is in place before the start of the event)
   1. Contact arch, steam ball, banner production company, communicate the content, release time and price negotiation and sign contract to sign contracts Essence
   2, DM leaflets, posters and other promotional materials.
   3. If you need to publish an advertisement, contact the local outdoor media or television, newspapers, and newspapers, communicate the content and price negotiation and sign the contract.
   4. The promotion plan, preparation of gifts for opening, preparation for promotional gifts.
   5. Contact the local lion dance performance team, communicate performance time and price negotiation and sign the contract.
   8. Preparation of ribbon -cut props (red sections, pallets, scissors, white gloves).
   6. Preparation of red carpets (rent or purchase), the new store opened flower basket purchases and ensures that the store will reach the store normally on the day of opening.
   7. Moderator, leadership speech, media manuscript preparation.
   8. Customer information card preparation to do a good job of customer data files (for new membership card users during the opening period).
   The theme activities of new store opening theme activities (collection) 2. Planning background
   (1) Large shopping mall market analysis
   The recent survey report issued by the world -renowned McKinsey Commercial Consulting Company stated: "China China After joining the WTO, the most impact in the economic field will be China's retail industry. Due to the lack of modern advanced retail management models and overall planning operations, various business malls developed and operated by developers are currently as high as 60%; With the world retail giants such as Wal -Mart and Carrefour grabbed China, the competition of China's retail industry has entered a hot situation. Many large shopping malls have been stranded and trapped. " Taking Kunming as an example: The famous "New Oriental Women's Square" no longer exists, and the "Golden Brilliant" sought after by consumers and the media was unattended. "Change face", Southwest Commercial Building Re -reshuffle, Shengxing took over Wuhua Building, Hua Lianzhong Heping Shengshi City, Meichen Department Store's fists ... The fruitful Parkson and Jinlong Department Stores are also thinking hard. All this explanation: The traditional business model must be in line with international standards, must accept advanced management concepts, and conduct comprehensive and professional operations; on the other hand, we stimulate the times to conduct long -term professional and systematicization of the time for the target consumer market of Kunming. The targeted market survey has also further proved that it is always grasping the frontier of fashion, leading the fashion trend of Kunming, and fully compreating the needs of target groups in order to make enterprises based on the Kunming market and gain the favor and admiration of consumers.
   The large shopping malls are fiercely competitive, and various celebration discount activities are often used by businesses. In the long run, many activities have not been noticed by consumers. It is necessary to pursue a concept of attracting people's attention from the beginning, so that it can increase the popularity and reputation in the shortest time.
   Fhomic spring is going to be out of this fierce business competition. First of all, you must make full articles at the opening celebration. To this end, the A: geographical advantage of the fashion spring shopping center must be Prosperous areas; B: Product advantages -the close combination of fashion trends, brand names and various activities can achieve a good publicity effect of surprising victory.
   (2) The ultimate purpose of activity
   The opening celebration celebration of high novel, characteristic, influence and attractive opening to enhance the popularity, reputation and loyalty of fashion spring in order to be "fashion spring- "Fashion Trends" This position has accumulated well brand assets.
   (3) Activity forms three steps
   1. Warm -up songs before opening: media use, press conference;
   . The warm song at the opening of the opening: the content of the event on the day of opening is completely unveiled;
   3. The lively song after opening:
   Content: holding the "Installation Festival" every three months. "The graphic and the Mao -style series tracking articles.
   Ovoles: Fashion Spring Shopping Center
   In hosting: excitement
   . Event content
   (1) Hold a press conference
   (2) Opening celebration unveiling ceremony r r r r r r r r r r r
   (3) Lion Dance, Dragon Dance Performance
   (4) Street Dance Performance
   (5) On -site fashion show
   (6) Metal Festival Activity
   (8) On -site answering lottery draw
   (9) Fashion conference
   . On -site layout
   1. Cover the archway of fashion spring with red cloth;
   2 2 2 2. Piece two layers of rainbowmen at the entrance of the mall;
   3. 6, 6 empty fluttering, and 6 labels, which are marked with eye -catching slogans;
   . Take a T shape It is also equipped with a fluff, paved with a red carpet on the T -shaped platform, and a computer photo spray block with a slogan and pattern on the side;
   5. Use a cloth strap around the T -shaped table to make a circle. The scope of the activity is also printed with slogans on the cloth;
   6. Put 4 novel, unique and fashionable large flower baskets on the entrance of the mall, with promotional slogans on the flower basket;
   7 , Place a special large flower ball (made of flowers) with a diameter of about 1 meter in front of the mall's door, and support it with a shelf;
   8. Place a large Christmas tree on each side of each flower ball. And with bright and eye -catching ribbons, the Christmas trees in the sun will sparkle. Two fashion spring people wearing Santa Claus clothing welcomes Jiabin in front of the Christmas tree;
   9. Arrange fashionable 3-6 at the entrance of the mall. Miss famous etiquette welcomes Jiabin.
   4. Specific arrangements of the event
   (1) Hold a press conference (warm -up song before opening)
   1. Time: within one week before opening
   , location: Fashion: Fashion Spring Conference Room
   . Content: Release the opening ceremony and event arrangements of the fashion spring shopping center, preparation of the festival, and answer reporters; The 2nd edition is on the color graphic advertisement.
   4. Objective: Through strong mainstream media. Propaganda reports, propaganda and strengthen the new image and new concept of the "Fashion Spring Shopping Center" lead the fashion trend.
   5. On -site layout
   (1) Simple and bright background board, which is marked with fashion spring press conferences. " ;
   (2) Put some flower pots on the conference table;
   (3) A small banner ends at both ends of the table, and the slogan "Fashion Spring" and "Lead the Trend". R n 6. Press conference costs
   (1) Relevant leaders and business authoritative experts (3-6 people, fashion spring trading, invites and their expenses to take care of themselves)
   Vice Minister and Director and Press spokesman of the Provincial Government News Office (Suggestion)
   (2) Journalists in the province (29 people, stimulate the trading of the times)
   3 people in Yunnan TV × 400 yuan/person = 1200 Yuan
   3 people × 400 yuan/person = 1200 yuan
   Yunnan Daily 1 person × 400 yuan/person = 400 yuan
   Yunnan Economic Daily 1 person × 400 yuan/person = 400 yuan
   1 × 400 yuan/person = 400 yuan
   Yunnan Information News 1 person × 400 yuan/person = 400 yuan
   new newspaper 1 person × 400 yuan/person = 400 yuan
   The city newspaper 1 person × 400 yuan/person = 400 yuan
   National Times 1 person × 400 yuan/person = 400 yuan
   Kunming daily 1 person × 400 yuan/person = 400 yuan r r
   Morning News of Dianchi Lake × 400 yuan/person = 400 yuan
   Popular consumption newspaper 1 person × 400 yuan/person = 400 yuan
   Yunnan Science and Technology News 1 person × 400 yuan/person = 400 yuan r r
   The travel report 1 person × 400 yuan/person = 400 yuan
   1 person from Yunnan People's Broadcasting Satellite table × 400 yuan/person = 400 yuan
   1 person at Yunnan Economic Broadcasting Station × 400 yuan/person = 400 Yuan
   1 person in Kunming People's Broadcasting Station × 400 yuan/person = 400 yuan
   5 people in the central Yunnan news unit × 400 yuan/person = 3200 yuan
   , Calculate 1050 yuan
   (3) Material preparation (the assistance of fashion spring, stimulate the operation of the times)
   50 sub -lectures on the leaders of the industry, 50 for the spokesperson for fashion spring, 50 business elite speeches, fashionable and fashionable There are 50 related materials in spring, and 3 categories of published drafts (political news, economic news, special news) each 30
   counting 90 copies, 1 copy of the host's hosting, printed, copied, summarizes, and binding binding Wait.
   7. Plan effect
   through this press conference to further expand the popularity, reputation, marketing and brand image of fashion spring.
   (2), the unveiling ceremony
   1, time: (9: 30-10: 30)
   , content:
   (1) Introduce the guests one by one;
   (2) After the host announced the opening ceremony, the red cloth covering the fashion spring was revealed by 1-2 guests, and the true face of the fashion spring instantly caused a sensational effect;
   (3) Industry supervisors, business elites, and mall leaders give a speech separately.
   (3) Lion dance and dragon dance performance (10: 30-10: 45)
   1. Location: The square in front of the shopping center
   2. Content: Invite the performance team in the unveiling ceremony After the end, he began to perform traditional Chinese programs in applause. The opening of Jiabin was invited to give the four lions finishing. At the same time, the four lions in the performance (spit out the auspicious words in the mouth, and the auspicious words are designed by the times), to render the auspicious atmosphere of the opening ceremony and attract more consumers' attention.
   (4) Hip -hop performance
   (10:45 12:30 15:00 to perform three games at the same time with the fashion show)
   1. Location: The square in front of the shopping center
   2 2 2 2 Content: Invite a famous hip -hop performance team in Yunnan Province to perform avant -garde and fashionable hip -hop.
   3. Objective: To promote the fashion trend and spread the youthful vitality through vibrant fashion hip -hop performances, while attracting more consumers' attention.
   (5) Live Fashion Show (10:45 12:30 15:00)
   1. Location: T -shaped table on the square
   2. Content: Invite the country and southwest region , Yunnan Model Championship and other well -known male and female models each in fashion performances wearing fashion spring clothing.
   3. Objective: Use celebrity effects to quickly enhance the popularity of fashion spring, and use models of youth and beautiful image to show the concept of fashion spring to lead the fashion trend and the elegant taste of fashion spring.
   (Six) Tournament (14: 00-14: 40)
   1. Location: Fashion Spring Gate Plaza
   . Content: Invite 30 fashion women in Kunming The former organizing committee selected the evaluation), and Jiabin scored on the spot. Select the top 10 contestants, the champion gives 8,000 yuan of fashion clothing, one will always be a jazz platinum card; the runner -up gives 5,000 yuan of fashion clothing, a jazz platinum silver card; the third place is given 3,000 yuan of fashion clothing, jazz, jazz One of the platinum copper cards; 5 excellent prizes, a fashionable costume worth 1,000 yuan, a VIP card.
   3. Objective: A large -scale attracting Kunming fashion women to come to participate in this activity. It aims to quickly spread the reputation of the fashion style and taste through the participants through the personal experience of the participants.
   (7) There are prizes for shopping (all day)
   1. Content:
   (1) The first place to shop in a fashion spring shopping mall over 500 yuan, the prize value of RMB 8,000 yuan Clothing;
   (4) The 50th person who purchases 500 yuan in fashion spring shopping malls, awarded 6,000 yuan worth of fashion clothing;
   (5) 100 yuan in fashion spring shopping malls over 500 yuan , Fashion clothing worth RMB 4,000;
   (6) The 150th person who purchases 500 yuan in fashion spring shopping malls, awarded a prize value of RMB 20XX RMB; Fashionable spring shopping malls have 500 yuan of fashion costumes with a prize of 1,000 yuan;
   (This activity can be carried out for a long time depending on the specific situation)
   2. Purpose: attract attraction through high rewards through high rewards Consumers are enthusiastically purchased, and at the same time, high rewards can also produce a sensational effect.
   (8) Answering lottery (13: 30-2: 00 interspersed)
   1. Content:
   (1) within a week before the opening, the two issues are large in two issues. The media with a wide spread of dissemination- "Metropolis Times" and "Spring City Evening News" published 1/2 version of the color graphic advertisements on the fashion layout, and 5 questions were published in the advertisement, and the reader answered You can find it on the spot;
   (2) On the day of opening, you can participate in the on -site lottery with the positive newspaper on the spot. Table tennis, table tennis contains "Time", "Shang", "Spring", "Sky" (first group), "Fashion", "Spring" (second group), "Fashion Spring" ) Word. Anyone who is alone in the touches, the fashion costume (5th) with a prize value of 500 yuan, a single two -character award of the two -character prize of 1,000 yuan of fashion clothing (limited to 3), and the four characters in the touches Fashion costume worth 5,000 yuan (limited to 1).
   2. Objective: Attract consumers to participate through the high rewards of interesting answers, which has an excellent dissemination effect on improving the popularity of fashion spring.
   (9) Fashion Conference (20: 00-22: 00)
   1. Location: Kunming Hall or Art Theater or separate
   , content:
   (1 (1 (1 (1 (1 ) The theme of "Fashion Spring, Frontier of Fashion, Leading Fashion" as the theme;
   (2) Invite strong media to participate in propaganda, the media should include the Central Dynasties and Yunnan mainstream media; r
   (3) The list of winners of the winning festival on the day;
   (4) Those who purchased 500 yuan on the day and the winners in the event with the fashion spring conference voucher for free entry; r r
   (5) Invite 20-40 well -known male and female models to perform on the same stage with the winners to perform fashion performances.
   3. Objective: Through the fashion conference to penetrate consumers in fashion spring is the forefront of Kunming's "frontier and leading fashion trend".
   5. Media strategy at the same period
   In order to spread the fashion characteristics of fashion spring and the grand occasion of opening celebrations, in order to attract more people to participate in the opening celebration, and within one week before the opening, choose to issue issuance The media with a large amount, wide spread, and greater influence- "Spring City Evening News" and "Metropolis Times" are promoted by the fashion color layout of the City and the opening activities to cause the general public and consumers in advance Special attention. (Media expenses are also calculated)
   1. Before opening:
   (1) Number of times: Six Phase, Spring City Evening News, Urban Times 3 Phase 1/2 version of the 1/2 version of the color graphic advertisement;
   (2) Content: Inform the opening time of consumers in fashion spring, the main content of the day, the knowledge answers, and the rules of the competition festival.
   2. After opening:
   (1) Number of times: Fourth Phase, Spring City Evening News, Urban Times, two Phase 1/2 version of the color plane advertisement;
   (2) Content: The list of winners, shopping awards, and answering lottery winners, announced the operating status of the first to 3 days of fashion spring, to render the grand opening of fashion spring, so that fashion spring has been widely recognized by the market and consumers.
   6. Budget for activity (slightly)
   7. The cause of the planning fate
   1. The ultimate purpose
   It is necessary to combine its own advantages with the professional planning of the era to create "the core competitiveness of fashion spring". Only by using the combination of wisdom can we eliminate the embarrassing situation of "tiger -headed snake tails" and "athletic flowers". Only by understanding, insight, and analysis of market information at any time, combined with their own characteristics and advantages, improve their own deficiencies and disadvantages, introduce new, push new excellence, and push excellent products. Costfulness and loyalty); fashion spring can stand in the undefeated place in Kunming's consumer market and try to monopolize.
   2. Ultimate care
   (1) Increased professional orientation investigation and research on the Chinese clothing market and Kunming clothing market every month, and provided the industry's latest and fastest consumer dynamic dynamics to fashion spring In order to provide decision -making basis for fashion organizations and expand sales in Spring;
   (2) Stimulating the times to evaluate the fashion spring every six months of product structure, marketing, promotion strategies, event planning, etc. , And early warning of the operating style of fashion spring, and propose a solution strategy;
   (3) stimulate the internal policy, external policy, corporate mechanism, team combination, talent training, cultural environment, etc. of the fashion spring shopping center Help and strategies;
   (4) Prediction of the target market and sales and sales of fashion spring in the period;
   (5) Incorporate the time of the Kunming clothing market consumption survey report from time to time in order to stimulate the times Fashion spring formulates marketing strategies;
   (6) stimulates the era and industry experts to conduct special research on the international fashion market. In the name of fashion spring, the two parties have published "fashion clothing, popular frontier" topic in the media for a long time. Article to guide the most vast white -collar workers in Spring City for correct consumption;
   (7) Hold a fashion spring dress festival every 3 months;
   (8) According to the changes in the market, assist in the adjustment of marketing integration in time in time Strategies and formulate detailed promotion plans and response strategies for fashion spring.
   The theme activities of new store opening theme activities (collection) 3. Planning opening ceremony
   In after all preliminary work is ready, entrepreneurs should start the planning of the opening ceremony, make preparations in advance, formulate formulation There are various plans to avoid being caught off guard when you encounter emergencies.
   1. Public relations promotion before the opening of the restaurant
   The public relations publicity of the restaurant is mainly based on foreign publicity, with the main purpose of increasing the popularity and reputation of the restaurant, attracting customers to come to dinner and host a banquet. Generally speaking, 1-2 months before the restaurant is officially opened to do a good job of public relations publicity.
   (1) Use the media to carry out public relations publicity
   Under the condition of conditions, the promotion content must be designed in advance, including the restaurant name, address, business flavor, product characteristics, etc. , Propaganda or slogan of prone to easy memory.
   (2) Use the restaurant door face for advertising
   Councing within 2 months before the restaurant is officially opened, complete the restaurant door face decoration, large -scale advertiser production, large light box design and production, and front of the door. Treatment of advertising and other advertisements makes enterprises pay attention to the effects of unique in front of the door, brightening, and beautifying the publicity effects, which has attracted the attention of all walks of life and people from all walks of life, thereby expanding the popularity of the restaurant in the location and point markets, and widely attracting customers.
   (3) Use the brochure for publicity
   The 5-10 days before the restaurant is officially opened. According to the menu design and dishes test results, the restaurant's beautiful and generous dining environment, famous dishes, profiles and other prints Made into a propaganda booklet with a reasonable arrangement, graphic and text, and then distributed to the target customers within the location market, inform them of the opening time, the preferential measures and preferential periods of the opening period, so as to strive for the source of the customer and increase the awareness of the restaurant.
   2. Preparation for the opening ceremony
   The opening ceremony can be said to be the first public opportunity for entrepreneurs to show the public to the public, so it is necessary to make good use of it. Specifically, we should prepare the following aspects.
   (1) Flowers and other decorations for booking ceremony one week in advance.
   (2) Formulate the opening schedule. People need to know when they come and go.
   (3) Prepare the attached advertising materials (small brochure, business card, price list, or other distribution materials with restaurant names, addresses, phone numbers, and promotional words). Confirm that the printer knows the last period of the delivery. Prints are best prepared two weeks before opening.
   (4) The subsequent things should also be dealt with. For example, the registration book that signed the guests and left the contact address can be used as a relying on future postal products.
   3. Invite enough relatives and customers to ensure that the source of the restaurant's opening and seat rate
   If the dining room is insufficient on the day of the opening of the restaurant, it will inevitably have an adverse effect on the future business. However, if the price is preferential to attract customers to patronize on the day of opening, customers will easily form a price -like gap after opening, which may cause unstable customer source. Therefore, the official opening of the restaurant focuses on the main source of normal business, and divides customers into two types: voluntary customers and friends and relatives who are invited to come.
   4. Rendering the environmental atmosphere before the restaurant is opened to cut ribbon, attracting customers' attention
   Generally speaking, the following four aspects must be completed on the day of the official opening of the restaurant.
   (1) Publicity of banners and colored flags in front of the door to form a warm atmosphere of opening business. At this time, there must be a number of large slogans in front of the door and upstairs, and the two sides where the door and customers enter and exit have various colorful flags to strengthen the opening atmosphere.
   (2) Congratulations to the flower baskets of the opening of the industry must contact the relevant units of the location market in advance. After obtaining the consent, the long flower baskets of these units congratulated the opening of the restaurant in front of the restaurant. Each flower basket has the red banner and congratulations of the unit, which attracts widespread attention from customers.
   (3) Promotion of environmental atmosphere in the restaurant room. When the official opening, the etiquette welcome team should be set up at the entrance of the restaurant, wearing cheongsam, wearing ribbons, and welcome customers enthusiastically and politely. The dining room is hung on the front banner slogan, and customers are welcome to come to form a warm atmosphere of the room.
   (4) Publicity of music and firecrackers. When the official opening, we must play the enthusiastic welcome song, knocking the gongs and drums to set off firecrackers, forming a warm atmosphere of opening business, causing customers' widespread attention.
   This above are important methods of strong environmental atmosphere and attracting customers' attention. They must be serious.
   . The promotion method available to the opening of the restaurant
   1. All -member promotion
   The all -staff promotion refers to the promotion from logistics staff to front -line employees. Essence The ideological connotation of all -member promotion is that as long as you face the opportunity of promotion, you should actively promote catering products and services.
   2. Displaying promotion
   Displaying promotion is an extremely effective promotion form. It mainly uses visual effects to stimulate customers' desire to consume, achieve the purpose of attracting customers to enter the restaurant to eat, and stimulate customers to add dishes.
   3. Promotions
   The restaurants to attract popularity, promote sales through price discounts and discounts during the opening period, and make the opening ceremony a complete success.
   The promotion in the form of discounts is a means of common use. The effect of effectively using this promotion form is very obvious. The main methods and techniques of the use of customers' preferential psychological promotions are:
   (1) Price Promotion Promotion
   , during the opening period, it attracts customers with a large price discount and gather popularity.
   (2) Gift promotion
   During the opening period, you can give some small gifts and gifts printed with restaurant information to friends and customers from all walks of life. It plays a certain role in propaganda.
   (3) Promotion of coupons
   The coupon is a proof of paper. The operator produces and distributes to the target customer before the restaurant is opened. The holder can enjoy the discount when using it to consume specific dishes during the opening period.

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